Course options
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Qualification
MSc - Master of Science
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Location
College Lane campus - University of Hertfordshire
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Study mode
Full time
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Start date
26-SEP-25
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Duration
1 year
Course summary
About the course
This MSc Strategic Marketing with Brand Leadership is designed to develop master鈥檚 level knowledge and skills within the branding discipline and to enhance employability within this field.???
The programme offers three award routes that you can choose to study:?
- One-year full-time MSc Strategic Marketing with Brand Leadership
- Two-year full-time MSc?Strategic Marketing with Brand Leadership with Placement Year
- Two-year MSc Strategic Marketing with Brand Leadership (Experiential Learning)
The two-year full-time MSc Strategic Marketing with Brand Leadership welcomes you for a September entry only.?
The course offers you the opportunity to explore branding in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.? You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.???
You will have the opportunity to enhance your knowledge in branding by focusing on strategic brand leadership, campaign management and global luxury branding. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.?
You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.?
Who is the course for??
This MSc Strategic Marketing with Brand Leadership has been designed for:??
- graduates who have an undergraduate degree in marketing and want to specialize further while focused on brand leadership?
- graduates who have an undergraduate degree in another discipline but want to specialise in marketing while focused on brand leadership
- marketing professionals who want to specialise even further within the discipline of brand leadership. ?
Professional Accreditations
You will benefit from our strong links with the Chartered Institute of Marketing (CIM). The Business School is a CIM Strategic Partner and hosts the regional CIM Club that our students can attend and network. The partnership makes our Herts graduates particularly attractive to employers.
CIM qualifications can be gained alongside student memberships.
Modules
Tuition fees
- Hong Kong
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua & Barbuda
- Argentina
- Armenia
- Australia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
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- Belgium
- Belize
- Benin
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- Bolivia
- Bosnia and Herzegovina
- Botswana
- Brazil
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- Bulgaria
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- Burma
- Burundi
- Cabo Verde
- Cambodia
- Cameroon
- Canada
- Central African Republic
- Chad
- Chile
- China
- Colombia
- Comoros
- Congo
- Congo (Democratic Republic)
- Costa Rica
- Croatia
- Cuba
- Curacao
- Cyprus
- Czech Republic
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- East Timor
- Ecuador
- Egypt
- El Salvador
- England
- Equatorial Guinea
- Eritrea
- Estonia
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Israel
- Italy
- Ivory Coast
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Korea DPR (North Korea)
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nauru
- Nepal
- Netherlands
- New Zealand
- Nicaragua
- Niger
- Nigeria
- Northern Ireland
- Norway
- Oman
- Pakistan
- Palau
- Palestinian Authority
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Republic of Ireland
- Romania
- Russia
- Rwanda
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Scotland
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Sudan
- Suriname
- Swaziland
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad & Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- UAE
- Uganda
- Ukraine
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Wales
- Western Samoa
- Yemen
- Zambia
- Zimbabwe
拢 17,250per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
University of Hertfordshire
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University League Table
84th
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Campus address
University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England
Subject rankings
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Subject ranking
82nd out of 122 1
53rd out of 87 5
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Entry standards
/ Max 221116 52%82nd
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Graduate prospects
/ Max 10059.0 59%94th
7 -
Student satisfaction
/ Max 43.23 81%17th
22 -
Entry standards
/ Max 204113 55%69th
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Graduate prospects
/ Max 10081.0 81%31st
13 -
Student satisfaction
/ Max 43.07 77%43rd
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