大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

PhD Marketing

University of Plymouth

Add to favourites
University of Plymouth

Course options

  • Qualification

    PhD/DPhil - Doctor of Philosophy

  • Location

    Plymouth University

  • Study mode

    Full time

  • Start date

    APR

  • Duration

    2 years

Course summary

Exploring the major challenges in today鈥檚 marketing world, PhD Marketing will provide you with inspiring opportunities to undertake top level research into marketing, product development and distribution matters. Supervised by scholars renowned in their fields, you鈥檒l explore current issues arising from the latest developments in research and industry practice, enriching the literature on your chosen topics.

Meanwhile, you鈥檒l grasp research methodology and gain analytical and evaluative skills for understanding complex issues. You would have the opportunity to employ one or more traditional and innovative research methods to do this, be they quantitative or qualitative. The fulfilment of PhD Marketing will enhance your capabilities to pursue a progressive career in industry or academia.

This full time or part time doctoral programme is suitable for people who have a particular research question or topic in mind, and wish to explore this through independent study in order to produce an original contribution to the subject. If you aspire to a research career this is the most appropriate research degree to undertake. You will be guided by a small supervisory team of academic experts under the direction of a Director of Studies. You will be expected to fully engage with skills development and training and to present your research in a range of scholarly contexts. Your PhD will be assessed via submission of either a written thesis (approximately 80,000 words), or one that combines critical writing with artistic, creative and/or professional practice, and a viva voce (an oral examination).

Tuition fees

Students living in Hong Kong
(International fees)

拢 15,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Plymouth

University of Plymouth

University of Plymouth

  • University League Table

    65th

  • Campus address

    Plymouth University, Drake Circus, Plymouth, Plymouth, PL4 8AA, England

VIEW PROFILE
Join a thriving international community made up of 2,000 students from over 100 different countries.
Find your uni family in one of many international student groups at the Students' Union.
To reward outstanding achievement and to help ease concerns you may have about funding your studies, the university offers several international scholarships.

Subject rankings

  • Subject ranking

    Marketing

    16th out of 87 4

  • Entry standards

    / Max 204
    130 64%

    33rd

  • Graduate prospects

    / Max 100
    93.0 93%

    1st

  • Student satisfaction

    / Max 4
    3.38 85%

    2nd

    1

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!