大象传媒

About the course

Marketing today calls for a wide reach: you need to feel confident in the core aspects such as brand engagement, reputational management and consumer behaviour while also being able to analyse data, spot data patterns and plan creatively to respond to them. On this course, you develop the skills required to adopt appropriate strategic responses to different international market environments. You also examine more nuanced aspects of marketing such as purpose and ethics the management and development of people in cross-cultural organisations and environmental issues.

What will you study?

Studying our Marketing MSc course will equip you with a range of knowledge and skills in the principles of marketing, brand engagement, digital consumer behaviour and analytics to name a few. You will be able to explore Brand Management concepts and theories in the global marketplace with a strategic approach for organisational competitiveness.

How will you be assessed?

A range of assessments are used on this course including:

Written Examination or Class Test

Individual Written Report or Essays

Case Study Examination

Oral Presentation

Reflective Report

Dissertation / Professional Practice / Live Project Risk Assessment statement

Careers

On successful completion this course opens up a world of career opportunities in the public private and not-for-profit sectors from large global organisations to small and medium enterprises nationally and locally. You may also wish to work freelance or set up your own agency.

You will have the skills to follow a career in brand management advertising sales account management media management media buying marketing research or public relations.

You will also be well prepared for further academic study at MPhil or PhD level.