大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Sussex

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    1 Year

Course summary

Develop your strategic marketing skills and compete in today鈥檚 global marketplace.

On this MSc, you will gain insights into the world of marketing, with its ethical and societal implications. You will:

  • study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
  • learn about advanced marketing analytics
  • gain essential skills to help you measure success and improve the quality of marketing decisions
  • cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
  • explore the role of marketing in influencing consumers towards more sustainable behaviour.

Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, consumer psychology and the management of negotiation.

You will study at the University of Sussex Business School with innovation at its heart. You will benefit from our teaching, research, and business partnerships.

Careers

On this course, you gain the essential strategic marketing skills and knowledge for employment in today鈥檚 global and dynamic world. It鈥檚 for people who want to work in:

  • advertising, brand, and product management
  • digital marketing
  • international marketing
  • marketing research or consultancy
  • new business development
  • public relations
  • research (or wish to undertake doctoral study)
  • sales management.

Tuition fees

Students living in Hong Kong
(International fees)

拢 26,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Sussex

  • University League Table

    47th

  • Campus address

    University of Sussex, Sussex House, Falmer, Brighton, Brighton, BN1 9RH, United Kingdom

Subject rankings

  • Subject ranking

    17th out of 87 1

  • Entry standards

    / Max 204
    134 66%

    27th

  • Graduate prospects

    / Max 100
    86.0 86%

    15th

    12
  • Student satisfaction

    / Max 4
    2.94 73%

    73rd

    23

Suggested courses

University of Brighton
NEARBY

Marketing MSc (PGCert PGDip)

University of Brighton

University league table

University of Plymouth
SIMILAR RANKING

PhD Marketing

University of Plymouth

Marketing league table

16
Kingston University
MOST VIEWED

Marketing and Brand Management MSc

Kingston University

University league table

88

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!