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MSc Marketing

University of Essex

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University of Essex

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Colchester Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

What are the challenges facing the marketing industry today? What links are there between management, marketing and culture?

Modern marketing requires a global mind-set. Today鈥檚 marketers don鈥檛 just need an understanding of consumer needs, they must be able to communicate to diverse, global audiences and be sensitive to cultural and international differences. At Essex, we equip you with the skills that organisations demand in a complex global economy.

On this course, you learn how to analyse and apply marketing strategy theory to develop an understanding of organisations' social, political and cultural contexts. We look beyond the marketing mix to explore the wider implications on the discipline and the challenges marketers face, such as gender stereotyping, marketing ethics and promoting products and services internationally. You develop visual literacy and the capacity to think creatively and independently.

MSc Marketing is designed to challenge aspiring and existing marketing professionals therefore you are required to have previously studied or worked in marketing to undertake this Masters degree.

You gain an in-depth knowledge of areas including:

managerial and cultural perspectives on marketing
corporate branding
strategic marketing
corporate marketing strategy
consumer behaviour

The programme combines academic training and hands-on experience to prepare you for a successful marketing career. Not only are you exposed to various challenges that marketers face in today's digitally disruptive environment but you will also be trained how to resolve them through the application of theoretical frameworks, data-driven marketing strategies, and analytical tools.

Our MSc Marketing is designed to challenge both aspiring and existing marketing professionals and is perfect if you have previously studied or are working in a marketing related discipline.

Tuition fees

Students living in Hong Kong
(International fees)

拢 22,400per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Essex

University of Essex

  • University League Table

    30th

  • Campus address

    University of Essex, Wivenhoe Park, Colchester, Essex, CO4 3SQ, United Kingdom

VIEW PROFILE
The careers team offer dedicated international careers advice and support throughout studies and after graduation.
Central London is easily accessible from all of the university's campuses.
Gain access to the curriculum from nine European universities through the YUFE (Young Universities for the Future of Europe) virtual campus.

Subject rankings

  • Subject ranking

    Marketing

    65th out of 87 17

  • Entry standards

    / Max 204
    130 64%

    33rd

  • Graduate prospects

    / Max 100
    53.0 53%

    76th

    9

  • Student satisfaction

    / Max 4
    3.16 79%

    19th

    21

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