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MSc Marketing (Research)

University of Birmingham

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University of Birmingham

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Birmingham

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

The MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Birmingham Business School has been placed 17 out of 101 business schools in the Research Excellence Framework (REF) 2014, according to the Association of Business Schools. 68% of our research activity was judged to be 'world-leading' (4) or 'internationally excellent' (3) according to the national REF results. This ranking puts us ahead of Aston, Cranfield, Edinburgh, Oxford and a range of other UK Schools.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others鈥� research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Tuition fees

Students living in Hong Kong
(International fees)

拢 24,340per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Birmingham

University of Birmingham

University of Birmingham

  • University League Table

    13th

  • Campus address

    University of Birmingham, Edgbaston Birmingham, Birmingham, Birmingham, B15 2TT, United Kingdom

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The University of Birmingham is a founding member of the elite Russell Group of UK universities.
Based in the second largest city in the UK, Birmingham offers an outstanding international student experience.
The university has a vibrant international student community and is home to over 10,000 international students from approximately 150 countries.

Subject rankings

  • Subject ranking

    Marketing

    13th out of 87

  • Entry standards

    / Max 204
    152 74%

    16th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.92 73%

    76th

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