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  • Undergraduate courses
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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

MSc International Marketing and Business Intelligence

University of Essex

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University of Essex

Course options

  • Qualification

    Professional Masters

  • Location

    Southend Campus

  • Study mode

    Full time

  • Start date

    02-OCT-25

  • Duration

    1 Year

Course summary

Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders you must first learn to appreciate cross-cultural challenges in your marketing approach.

Our MSc International Marketing and Business Intelligence explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. You do not need to have previously studied marketing to undertake this course.

You examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. We expose you to cutting-edge marketing techniques, encourage your creativity and develop your critical thinking, analytical, strategic and leadership skills.

Tuition fees

Students living in Hong Kong
(International fees)

拢 23,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Essex

University of Essex

  • University League Table

    30th

  • Campus address

    University of Essex, Wivenhoe Park, Colchester, Essex, CO4 3SQ, United Kingdom

VIEW PROFILE
The careers team offer dedicated international careers advice and support throughout studies and after graduation.
Central London is easily accessible from all of the university's campuses.
Gain access to the curriculum from nine European universities through the YUFE (Young Universities for the Future of Europe) virtual campus.

Subject rankings

  • Subject ranking

    Computer Science

    41st out of 117 5

    65th out of 87 17

  • Entry standards

    / Max 227
    134 59%

    49th

  • Graduate prospects

    / Max 100
    90.0 90%

    28th

    15

  • Student satisfaction

    / Max 4
    3.00 75%

    63rd

    32

  • Entry standards

    / Max 204
    130 64%

    33rd

  • Graduate prospects

    / Max 100
    53.0 53%

    76th

    9

  • Student satisfaction

    / Max 4
    3.16 79%

    19th

    21

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