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MSc in Digital Marketing and Advertising

University of Hull

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University of Hull

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Hull Campus

  • Study mode

    Full time

  • Start date

    FEB

  • Duration

    1 Year

Course summary

About the course

Navigate the dynamic digital landscape and build your knowledge and expertise in advanced digital marketing and advertising management practices.

This MSc programme offers a unique opportunity to develop the knowledge and skills necessary for success in the rapidly evolving digital marketing and advertising industry. It combines two areas of digital marketing and advertising and provides an authentic business learning experience, enabling you to become trailblazers in the realm of Creative Marketing and Advertising

Through a hands-on approach, you will delve into a captivating array of topics, ranging from Digital Marketing Strategy and Social Media Marketing and Analysis to the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management.

Our hands-on and authentic approach to teaching marketing means that you will develop a range of valuable skills that are highly sought-after in today's business environment. The emphasis on contemporary digital marketing and advertising practices ensures that you are equipped with the ability to adapt and succeed in this dynamic field. You will get to grips with topics like Digital Marketing Strategy, Social Media Marketing and Analysis, the intriguing realms of Influencer Marketing, Customer Experience (CX) Strategies, and Online Advertising Management.

By delving deep into these areas, you also develop a thorough understanding of key marketing management aspects, such as Strategic Marketing, Consumer Behaviour, Advertising Campaigns and Media Management, Consumer Engagement, and Ethics.

In addition to technical skills, this programme places a strong emphasis on leadership and teamwork development. These essential skills are cultivated through ABL projects, group projects, case studies, and interactive discussions, preparing you to effectively collaborate with colleagues and clients in their future roles. You will also benefit from regular insights from guest speakers with a high level of senior leadership experience, drawn from our varied network of cross-sector industry partners.

The programme is accredited by the IDM (Institute of Digital Marketing), giving you the opportunity to build professional awards alongside your Master鈥檚 degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing.

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Hull

University of Hull

University of Hull

  • University League Table

    73rd

  • Campus address

    University of Hull, Admissions Office, Cottingham Road, Hull, Kingston Upon Hull, HU6 7RX, England

VIEW PROFILE
Established nearly 100 years ago, Hull is England鈥檚 14th oldest university. It honours its rich heritage while continually exploring innovation.
Hull is rated Gold in the Teaching Excellence Framework (TEF), a reflection of the university's outstanding teaching quality.
Hull is a welcoming and affordable city, offering great value to students who choose to study at the university.

Subject rankings

  • Subject ranking

    Marketing

    41st out of 87 1

  • Entry standards

    / Max 204
    127 62%

    39th

  • Graduate prospects

    / Max 100
    75.0 75%

    48th

    5

  • Student satisfaction

    / Max 4
    3.16 79%

    19th

    19

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