大象传媒

Develop your business acumen and creativity with the MA International Brand Management. Learn to craft compelling brand strategies that can resonate across cultures and markets, while also exploring the impact of branding on society and how to champion responsible marketing.

You will examine innovative brand development and consider how to create memorable brand experiences, balancing rational and emotional approaches to branding.

What will I study?

On this exciting and varied course, youll develop the knowledge and experience to help you step into a brand management role. Youll look at brand strategies which are particularly relevant for international markets, and delve into consumer psychology and brand storytelling. You will analyse real-world business problems through detailed case studies, which helps you develop the ability to identify issues, design effective solutions, and defend your strategies.

Youll gain hands-on experience with a variety of online digital media tools, enhancing your digital marketing skills, which is crucial for modern marketing roles. Youll look at innovation and sustainability in brand management, and social media marketing and analytics. To further prepare you for the digital aspect of modern marketing, youll look at planning for digital channels and campaign management.

What are my career prospects?

After graduating with an MA in International Brand Management from BNU, you'll be ready for a range of engaging roles and departments, such as:

Marketing and Branding Specialist
Branding Consultant
Public Relations Consultant
International Marketing
Marketing Research
The practical experience and industry connections you gain during the course will make you a strong candidate in a growing job market.