大象传媒

About the course

Become a major player in the rapidly expanding digital landscape with our Digital Marketing MSc. Our course provides you with the knowledge and expertise you need to fill the digital skills gap that has appeared, allowing you to excel in this dynamic sector. You develop a comprehensive global and strategic insight into core areas such as branding, digital analytics and marketing environments then apply your learning to modern-day challenges. In addition, you gain the practical experience and interpersonal skills essential for a successful career in the field.

What will you study?

Studying our Digital Marketing MSc course will equip you with the in-depth skills and knowledge in digital marketing including in areas of branding and communication, digital media and analytics. Digital Relationship Marketing will expose you to the techniques of engaging customers and consumers through the use of emerging digital technologies. This will allow you to utilise knowledge about customers to make better marketing decisions and create competitive advantage. More specifically, you will learn about the role of customer engagement, its behavioural theories and how this case generate customer knowledge. At the end of this unit, you should be able to identify emerging and future patterns of customer behaviours and brand engagement while being able to target specialist audiences in a business setting.

How will you be assessed?

A range of assessments are used on this course including: Written Examination or Class Test: Questions in these exams always promote critical thinking and help you gradually develop your ability to apply analyse synthesize and evaluate. Individual Written Report or Essays: Your knowledge and skills are developed when you undertake the task of writing an individual report and the whole process contributes to your improvement when it comes to conducting postgraduate level research and developing your enterprise. The ability to perform literature informed research to review and evaluate the relevant sources and to use an appropriate methodology in order to analyze and evaluate the relevant concepts is being assessed.

Careers

As a graduate of the course you will have the right skills to find career opportunities in digital marketing mobile marketing digital account management search and social media web content management digital creative development marketing communications or marketing.

This course is an appropriate foundation for further academic study at either MPhil or PhD level.