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  • Undergraduate courses
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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Digital Marketing and Analytics with Placement - MSc

University of Kent

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University of Kent

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Canterbury Campus

  • Study mode

    Full time

  • Start date

    06-OCT-25

  • Duration

    2 Years

Course summary

From social media, website management and digital design, digital marketers are now integral part of business. You require not only a head full of marketing ideas but the ability to work with data for the purpose of analysing marketing campaign effectiveness.

Our MSc Digital Marketing and Analytics course has a strong focus on marketing metrics and a large practical element. You'll apply theoretical knowledge and hit the ground running with top-end skills needed for digital campaigns for any business.

Taking a Placement allows you to gain work experience in the UK or overseas as part of your Master's. While the placements are self-sought, the School offers support through extra-curricular engagement with our dedicated placements team. Opting for this course with a placement takes the length of your course to up to two years.

What you'll learn

Youll learn about the digital consumer, digital and social media and design, data mining, digital marketing research and analytics across web marketing, social media and digital marketing. You will end your Master's with a detailed report with the support of a dedicated expert supervisor.

Graduate destinations:

Graduates find work in both financial institutions and general management in public and private sector management and consultancy both overseas and in the UK in a wide range of companies and organisations, including careers in digital marketing, mobile marketing, SEO account management, web analytics, marketing communications, search and social media in a range of consumer goods, business-to-business, consultancies and not-for-profit organisations.

Tuition fees

Students living in Hong Kong
(International fees)

拢 24,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Kent

University of Kent

  • University League Table

    52nd

  • Campus address

    University of Kent, Recruitment and Admissions Office, Registry, Canterbury, Kent, CT2 7NZ, England

VIEW PROFILE
A range of scholarships for international students, including GREAT Scholarships for students from China, Ghana, Kenya, Malaysia, Pakistan or Thailand.
Kent offers globally recognised degrees and has a diverse student community representing over 180 nationalities.
Kent provides excellent support for international students, including English language training and academic study support.

Subject rankings

  • Subject ranking

    Marketing

    40th out of 87 10

  • Entry standards

    / Max 204
    122 60%

    51st

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

    8

  • Student satisfaction

    / Max 4
    2.83 71%

    80th

    2

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