Hugo Boss and exploring the Welsh fashion scene: My journey as a Fashion Marketing Management student 

Hi, I’m Evan, a soon-to-be Fashion Marketing Management graduate at Cardiff Metropolitan University. Fashion used to be more of a side-line interest for me, just a hobby I never really thought could turn into a career. 

When I was 17, I landed a job at Hugo Boss, starting out as a Sales Assistant. After being faced with disappointment with my science-based A-level’s, I took a gap year to figure out my next steps. Surprisingly, what began as a temporary gig at Hugo Boss became a time of personal and professional growth. 

From travelling around the UK for store openings and the Global Model Store in Bicester Village, Hugo Boss guided me to delve deeper into the world of fashion and realise fashion could be more than a hobby, it can be my career. 

After completing my Art & Design foundation, I explored my options in Marketing. 

Why did you enter Clearing? 

It was when a friend shared her unforgettable experience studying Fashion Marketing Management at Cardiff Met that I knew I wanted to follow in her footsteps. So, I declined my initial offer at a different university and went through Clearing at Cardiff Met to join the course – a decision that, without a doubt, turned out to be the absolute highlight of my academic journey. 

What factors made you finally settle on the course you chose? 

The course strikes a perfect blend of creativity and grounded principles, supported by exclusive insights from the fashion industries finest resources, WGSN and Business of Fashion. 

The Fashion Marketing Management team go above and beyond to support you throughout your time at university, all very knowledgeable in their respective fields and give plentiful resources to expand your knowledge further. My time at Cardiff Met has taught me to harness the skills I’ve developed throughout my professional and academic career. 

Have you enjoyed your course and time at uni? 

What I particularly loved about studying Fashion Marketing Management was how the course enabled me to explore the often-overlooked fashion and textiles scene of Wales first-hand. Trips to factories like Melin Tregwynt provided an invaluable opportunity to immerse in Wales’ rich fashion heritage and celebrate its unique contributions to the industry. 

I also love that the Fashion Marketing Management course offers a Graduate Showcase that allows us to exhibit our best work over the three years to fashion industry professionals, friends and family. I’m thrilled to have scooped the Cardiff Met EDGE award of Professional Excellence in Digital Innovation at this year’s graduate showcase! 

My aspiration is to land an internship in Marketing with Hugo Boss soon. With all the experience that Cardiff Met has offered me, I’m certain this will help me achieve my goals.