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Sport Business Management BA (Hons)

University of Stirling

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University of Stirling
UCAS CODE: N8U6

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    4 Years

Course summary

Sport is a global phenomenon that captivates audiences and transcends boundaries. Underpinning it all, the business side of sports is a dynamic, competitive industry in its own right, involving instantly recognisable brands and hugely popular products, services and events.Our Sport Business Management course equips you to meet the industry鈥檚 need for technically competent, customer-oriented and commercially-minded practitioners who can apply their knowledge across the domestic and international sports markets. You鈥檒l graduate with core management skills and an understanding of key contemporary issues in sport business 鈥� from marketing and branding, to sponsorship, event management and corporate social responsibility.Everything you study will be rooted in the needs of industry, and you鈥檒l be taught in realistic, sports-based working environments. Stirling is one the best places to study sport in the UK and provides a unique context for your studies. We鈥檙e Scotland's University for Sporting Excellence and were awarded UK Sports University of the Year 2020 (The Times and The Sunday Times Good University 大象传媒). We're also 1st in Scotland for sports research with 80% of our research in Sport and Exercise Sciences and 80% of our research in Business and Management Studies classed as world leading or internationally excellent (REF 2021). Your career in the sports business starts here.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,200per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

University of Stirling

  • University League Table

    53rd

  • Campus address

    University of Stirling, University of Stirling, Stirling, Stirling, Stirling, FK9 4LA, United Kingdom

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Subject rankings

  • Subject ranking

    Business & Management Studies

    44th out of 122 2

  • Entry standards

    / Max 221
    175 79%

    12th

  • Graduate prospects

    / Max 100
    59.0 59%

    94th

    11

  • Student satisfaction

    / Max 4
    3.10 78%

    46th

    6

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