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Psychology and Behavioural Analytics MSc

Lancaster University

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Lancaster University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Lancaster University

  • Study mode

    Full time

  • Start date

    03-OCT-25

  • Duration

    1 year

Course summary

Digital data now dominates the world of work, and the analysis of such data is an integral part of many sectors of employment. Designed for the digitally curious, our MSc in Psychology and Behavioural Analytics aims to equip you with the ability to critically analyse digital data, whilst also providing you with the opportunity to think psychologically about data. You will learn how to apply psychology to real-world data sets and challenges, using psychological frameworks to help you understand digital behavioural data.

With a unique blend of data science and psychology-orientated modules, you will learn how to examine digital visual data (like CCTV, body-camera, YouTube footage), natural language data (like blogposts, social media and forum data), and mobile phone data (like GPS, phone usage and proximity co-ordinates). You will learn how to use both qualitative and quantitative data analytical methods to analyse this data.

In addition to developing your analytical skills, you will also be introduced to a toolkit of core psychological concepts to enable you to inform your analytical conclusions. These will include theories relating to behaviour, such as identity, personality, and cognitive decision-making.

The course will also take a practical and applied approach to the integration of theory and skills. You will learn about 鈥� and have to grapple with 鈥� applied ethics in the acquisition of data. You will also think about the limitations and bias in existing data sets, and the principles of responsible research and innovation. This culminates with an extended placement-based dissertation project, allowing you to get hands-on experience working with digital data from a psychological perspective. This practical, relevant experience of working for an external organisation (and the networking opportunities this brings) is hugely beneficial when applying for jobs at the end of the course.

This course is designed for graduates who come from a range of psychological, social science or computing disciplines and who plan to pursue a career in behavioural analytics in a variety of sectors, from NGOs and charities, to health and social care. It is also suitable for those who wish to undertake further research into psychology and behavioural analytics, or related fields, at PhD level.

Tuition fees

Students living in Hong Kong
(International fees)

拢 30,310per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Lancaster University

Lancaster University

Lancaster University

  • University League Table

    10th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

VIEW PROFILE
Lancaster's community consists of students from over 100 countries, giving students the chance to make lifelong connections that cross borders and cultures.
The university offers wellbeing, financial, careers and visa application support for international students.
Multiple international societies help bring people together to celebrate and share culture.

Subject rankings

  • Subject ranking

    Computer Science

    23rd out of 117 1

    19th out of 118

  • Entry standards

    / Max 227
    149 66%

    35th

  • Graduate prospects

    / Max 100
    93.0 93%

    16th

    9

  • Student satisfaction

    / Max 4
    2.92 73%

    87th

    41

  • Entry standards

    / Max 213
    156 73%

    29th

  • Graduate prospects

    / Max 100
    73.0 73%

    20th

    8

  • Student satisfaction

    / Max 4
    3.07 77%

    53rd

    13

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