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PG Dip Marketing and Digital Communications (Online)

Falmouth University

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Course options

  • Qualification

    Postgraduate Diploma

  • Location

    Falmouth University

  • Study mode

    Distance / Online

  • Start date

    26-MAY-25

  • Duration

    2 years

Course summary

?Become a master strategist and innovative creator.

Course overview

On this online Marketing and Digital Communications MA, you鈥檒l learn not just to react to the changing digital landscape, but to use emerging technologies to innovate and lead marketing transformations for international audiences.

You鈥檒l immerse yourself in the ever-evolving landscape of marketing and digital communications and build a comprehensive working knowledge of marketing and branding strategy. On this Marketing & Digital Communications MA course, you'll learn how to recognise and adapt to the demands of client-led and agency-led perspectives. This includes understanding returns on investment, accountability and future planning, as well as how to use data-driven marketing insights in a professional, ethical and regulated process.

You will:

Deepen your cultural knowledge and bring greater diversity to your practice in order to face the opportunities and challenges presented by an increasingly global market
Future-proof your skills by developing the ability to embrace new marketing and digital communications approaches, as well as new and emerging ways of doing business
Learn how to embed sustainability into everything you do, considering the environmental impact of your work
Graduate as a forward-thinking marketing professional, ready to embrace change on a global scale

Marketing and Digital Communications MA (online) is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). This means students who successfully complete the full MA are part-accredited for qualifications CIM offers professional marketing practitioners.

Course details

Throughout this online masters in Marketing and Digital Communications, you鈥檒l work independently and in teams on challenge-led projects. Following the latest industry practices and insights, you鈥檒l create marketing plans, prepare briefs, craft content for a range of digital platforms and learn how to deliver a successful pitch to potential clients. You鈥檒l also discover new marketing technologies and learn to research online audiences using digital ethnographies. At the end of the Marketing and Digital Communications MA, you鈥檒l establish yourself as an expert on a theme, sector or trend through the development of your final major project.

Careers

As a graduate of this Marketing and Digital Communications MA, you could go into roles such as:

Marketing officer or manager
Account handler or planner
Content planner
Media planner
Consumer or market researcher
Data communications manager
SEO/SEM manager
Social media producer
Digital marketing executive

Research skills embedded throughout the modules and with the Major Project could allow you to successfully progress into postgraduate research programmes and PhDs in the areas of marketing, branding and digital communications.

Tuition fees

Students living in Hong Kong
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

Falmouth University

  • University League Table

    64th

  • Campus address

    Falmouth University, Falmouth Campus Reception, Woodlane, Falmouth, Cornwall, TR11 4RH, United Kingdom

Subject rankings

  • Subject ranking

    114th out of 122 6

    62nd out of 91 11

    77th out of 87 1

  • Entry standards

    / Max 221
    113 51%

    93rd

  • Graduate prospects

    / Max 100
    45.0 45%

    119th

    20
  • Student satisfaction

    / Max 4
    3.18 79%

    24th

    97
  • Entry standards

    / Max 206
    129 63%

    31st

  • Graduate prospects

    / Max 100
    58.0 58%

    70th

    1
  • Student satisfaction

    / Max 4
    2.80 70%

    90th

    34
  • Entry standards

    / Max 204
    120 59%

    54th

  • Graduate prospects

    / Max 100
    65.0 65%

    65th

    12
  • Student satisfaction

    / Max 4
    3.35 84%

    6th

    2

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