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  • Hong Kong
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  • Hong Kong
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  • Undergraduate courses
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Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Course options

  • Qualification

    MSc - Master of Science

  • Location

    University of Birmingham Dubai

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Designed for those with from a wide variety of backgrounds, this course will develop your marketing expertise and the critical, analytical, communication and ethical capabilities required for a successful career.

Study marketing to boost your career

In the dynamic and ever-changing world of business, evolving marketing theory and practice create and shape upcoming trends. The innovative design of this programme with a ‘block’ teaching approach offers a more immersive learning experience that gives you the option to specialise in a chosen pathway.

You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability.

Industry workshops, and careers support will help you to develop transferable skills, such as agile working and resilience.

Teaching Assessment

The University of Birmingham Dubai offers access to a brand-new, state-of-the-art campus where you will be part of a supportive community who you will get to know personally.

You will have the same teaching as offered on our Edgbaston campus, meaning you will receive an education from a top 100, globally respected research-intensive Russell Group university. The flexible programme will allow you to tailor your studies to suit your personal circumstances such as intensive weekend studies and evening classes so you can study while you work. You will also benefit from small class sizes and personalised one-to-one sessions with your tutor.

This course aims to ensure that you will study the most current issues facing the discipline and is designed so that the different programme pathways are aligned with the research interests of leading academic experts in marketing.

Employability

Graduates will leave the University of Birmingham, Dubai, perfectly placed to take up key marketing positions in marketing, advertising, public relations, fundraising or research industries.

These roles could be in the public or private sectors where there is high demand for graduates who can conduct research, analyse information, formulate, and execute programmes of activity.

Top jobs in this area

  • Advertising account executive
  • Digital marketer
  • Media buyer
  • PPC specialist
  • Public relations officer
  • Social media manager
  • Business adviser
  • Marketing executive
  • UX designer
  • Business development manager

Tuition fees

Students living in Hong Kong
(International fees)

£ 143,297per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Birmingham

University of Birmingham

  • University League Table

    13th

  • Campus address

    University of Birmingham, Edgbaston Birmingham, Birmingham, Birmingham, B15 2TT, United Kingdom

The University of Birmingham is a founding member of the elite Russell Group of UK universities.
Based in the second largest city in the UK, Birmingham offers an outstanding international student experience.
The university has a vibrant international student community and is home to over 10,000 international students from approximately 150 countries.

Subject rankings

  • Subject ranking

    13th out of 87

  • Entry standards

    / Max 204
    152 74%

    16th

  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 4
    2.92 73%

    76th

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