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MSc International Marketing with Consumer Psychology

Heriot-Watt University

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Heriot-Watt University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Edinburgh Campus

  • Study mode

    Full time

  • Start date

    08-SEP-25

  • Duration

    1 Year

Course summary

Our MSc International Marketing with Consumer Psychology provides you with detailed knowledge of contemporary marketing concepts and in-depth insight into the boundaries of how international marketing and consumer psychology affect everyday life. The programme has been specifically designed to meet the current and emerging demands of industry, by exploring the impact and added value marketing has for various kinds of stakeholders, to ensure you are highly sought after upon graduation.

During the masters programme, youll develop knowledge to define and explain key marketing, consumer psychology, and international marketing terms and parameters and become aware of the range of marketing theories and models available for supporting and understanding a range of international marketing and consumer psychology issues and problems. Youll critically evaluate the role of marketing and consumer psychology within both national and international contexts, including the exploration of how policies, programmes, strategies, and resources are selected and implemented. Youll develop problem-solving skills to various marketing, consumer psychology and international marketing scenarios and generate strategic options for resolving such problems.

Each course will equip you with highly employable expertise and skills across marketing and consumer psychology. Youll have the opportunity to choose an optional course 鈥� from sustainable marketing, social media marketing, contemporary business technology, and heritage and cultural marketing 鈥� to customise your learning and develop your specific marketing interests. Your international marketing with consumer psychology dissertation will allow you to engage in an independent in-depth critical examination of a particular marketing or consumer psychology topic, which is of interest to you.

Youll benefit from the industry relevance of the programme, which will set you up for life after graduation. Upon completion, youll be able to use a significant range of professional skills, techniques, practices and materials to develop original, creative and practical responses to commercial and digital marketing problems and issues. Youll gain the skills to deal with complex issues and make judgements in situations in the absence of complete or consistent data, as encountered in real-life international marketing environments. Beyond the subject-specific knowledge and skills, youll be given the opportunity to learn and practice transferrable skills such as presentation, communication, analytical, teamwork and ICT skills.

Tuition fees

Students living in Hong Kong
(International fees)

拢 24,176per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Heriot-Watt University

Heriot-Watt University

Heriot-Watt University

  • University League Table

    42nd

  • Campus address

    Heriot-Watt University, Riccarton, Edinburgh, Edinburgh, City Of, EH14 4AS, Scotland

VIEW PROFILE
One of Scotland's most international universities. With five global campuses, you will join over 24,000 students and 166,000 alumni in 190 countries.
Global companies actively seek out Heriot-Watt graduates due to the industry-informed programmes that equip you with the right skills to succeed.
Opportunities to transfer seamlessly between campuses in Dubai, Malaysia and Scotland through the university鈥檚 鈥楪o Global鈥� scheme.

Subject rankings

  • Subject ranking

    Marketing

    28th out of 87 5

    61st out of 118 1

  • Entry standards

    / Max 204
    161 79%

    9th

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    17

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    33

  • Entry standards

    / Max 213
    170 80%

    14th

  • Graduate prospects

    / Max 100
    61.0 61%

    70th

    4

  • Student satisfaction

    / Max 4
    2.89 72%

    101st

    9

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