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MSc - International Marketing and Management

University of Dundee

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University of Dundee

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Dundee City Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

Teaching

Our teaching methods include:

  • lectures
  • workshops
  • group work
  • student presentations

As part of two modules, we utilise the expertise of external marketing professionals who will come in and give you an update on the latest marketing trends that they use on a daily basis with their clients.

We also have guest speakers, industry workshops, industry visits and live business consultancy projects.

Tuition fees

Students living in Hong Kong
(International fees)

拢 23,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

University of Dundee

  • University League Table

    51st

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

VIEW PROFILE
A highly valued and recognised education in a multicultural study destination. You鈥檒l be supported by a global community of friendly staff and students.
Places of worship in and around campus, international food stores can be found across the city, and there are a range of international student societies.
Scholarships are available to help eligible students get the most from their studies, and there is dedicated support for international students.

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