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MSc International Marketing and Artificial Intelligence for Business

University of Dundee

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University of Dundee

Course options

  • Qualification

    MSc - Master of Science

  • Location

    Dundee City Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.

You will explore how:

  • AI-driven insights can enhance marketing efforts
  • to make data-informed decisions
  • to personalise customer experiences
  • be competitive in a global marketplace

You'll learn through a blend of marketing theory and practical AI application.

This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.

This master's degree offers an innovative blend of two powerful disciplines:

  • global marketing
  • AI-driven business strategy

In todays rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.

This course will teach you how to:

  • gain advanced knowledge in both international marketing principles and AI applications
  • learn to analyse diverse consumer markets
  • design impactful digital strategies
  • apply AI responsibly to optimise business processes

You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.

Teaching

  • lectures
  • workshops
  • group work
  • student presentations

Tuition fees

Students living in Hong Kong
(International fees)

拢 23,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Dundee

University of Dundee

University of Dundee

  • University League Table

    51st

  • Campus address

    University of Dundee, Nethergate, Dundee, Dundee, City Of, DD1 4HN, Scotland

VIEW PROFILE
A highly valued and recognised education in a multicultural study destination. You鈥檒l be supported by a global community of friendly staff and students.
Places of worship in and around campus, international food stores can be found across the city, and there are a range of international student societies.
Scholarships are available to help eligible students get the most from their studies, and there is dedicated support for international students.

Subject rankings

  • Subject ranking

    Computer Science

    18th out of 117 10

  • Entry standards

    / Max 227
    177 78%

    17th

  • Graduate prospects

    / Max 100
    91.0 91%

    26th

    12

  • Student satisfaction

    / Max 4
    3.23 81%

    9th

    70

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