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MSc Digital Marketing

Nottingham Trent University

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Nottingham Trent University

Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    1 year

Course summary

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), our MSc Digital Marketing degree will expose you to the very latest thinking, tools and techniques in digital and social media marketing.

You will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies. In your third semester, you鈥檒l choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring digital specialists

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Digital Marketing degree will ensure you learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry.

What you鈥檒l gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Digital Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • learn skills and knowledge within strategic marketing and digital marketing processes.
  • demonstrated knowledge and understanding of digital marketing tactics and implementation.
  • the ability to effectively use information

Careers and employability

At Nottingham Business School, we鈥檙e focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

and communication technologies relevant to the marketing discipline.
the ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.

Tuition fees

Students living in Hong Kong
(International fees)

拢 20,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Nottingham Trent University

Nottingham Trent University

Nottingham Trent University

  • University League Table

    45th

  • Campus address

    Nottingham Trent University, 50 Shakespeare Street, Nottingham, Nottinghamshire, NG1 4FQ, United Kingdom

VIEW PROFILE
NTU is a truly international community, with students and staff from over 160 countries. Based in Nottingham 鈥� a welcoming and diverse student city in the UK.
Friendly and experienced regional teams offer expert advice to international students and families 鈥� meet in country or online.
Support with meeting entry requirements 鈥� preparation courses for bachelor's and master's, academic English and study skills, all on NTU City Campus.

Subject rankings

  • Subject ranking

    Marketing

    27th out of 87 4

  • Entry standards

    / Max 204
    130 63%

    33rd

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    11

  • Student satisfaction

    / Max 4
    3.18 80%

    17th

    23

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