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MSc Digital Marketing Management (January)

University of Strathclyde

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University of Strathclyde

Course options

  • Qualification

    MSc - Master of Science

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    19-JAN-26

  • Duration

    1 Year

Course summary

Our MSc Digital Marketing Management Masters is delivered by Strathclyde Business Schools Department of Marketing. One of the first Marketing Departments established in the UK, with more than fifty years of internationally leading research, innovation and impact and global impact. Core to the programme is its industry relevance and responsiveness, as well as academic thinking, theories and cutting-edge marketing and management practice.

Key features of the course include:

a teaching team with extensive research and knowledge in digital marketing and fast-growing capability and engagement in digital transformation

high industry engagement, including hands-on experiences with digital and emerging media

a capstone Digital Transformative Project, working with local businesses through our Digital Marketing Clinic to plan and develop solutions for a digital marketing challenge

Our MSc Digital Marketing Management students come from a diverse range of backgrounds, which enhances the learning experience. You'll have the opportunity to study alongside students from other postgraduate programmes, embracing a spectrum of perspectives into the classroom.

Study with us

developed in collaboration with industry in response to a growing need for graduates with digital marketing skills

specialised digital classes develop a theoretical understanding and practical skills required to thrive in the continuously changing digital marketing workplace

curriculum reflects the growing demands of the emerging digital economy for a distinct learning experience

Careers

MSc Digital Marketing Management is an exceptional choice for career progression. As a student you'll have access to a dedicated careers specialist, employability seminars, interview support and CV compilation. The Department works closely with the University Careers Service to ensure the programme is taught with an employers perspective in mind. Advanced classes and skills-based learning are intended to promote upskilling and professional development necessary to operate across diverse, global markets.

Tuition fees

Students living in Hong Kong
(International fees)

拢 28,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Strathclyde

University of Strathclyde

  • University League Table

    32nd

  • Campus address

    University of Strathclyde, McCance Building, 16 Richmond Street, Glasgow, Glasgow, City Of, G1 1XQ, Scotland

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    Marketing

    12th out of 87 3

  • Entry standards

    / Max 204
    204 100%

    1st

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    18

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    20

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