大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

MSc Digital Marketing and Brand Management

University of Stirling

Add to favourites
University of Stirling

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    University of Stirling

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    12 months

Course summary

The MSc Digital Marketing and Brand Management provides you with a thorough knowledge of current marketing theories and practices with a specialist focus on brand management in a variety of national and international contexts.

With the rise of new, predominantly online, distribution and communication channels, and the ability of consumers to impact on brand reputation, more businesses than ever are identifying value in effective brand management strategies to protect and enhance their brands.

The MSc Digital Marketing and Brand Management course is accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived, and to gain the CIM Professional Diploma, you鈥檒l only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. Our approach is not just about transferring knowledge, but also about providing you with the confidence to learn independently while developing a wide range of skills relevant to the workplace. In addition to engaging with academic and practitioner literature through readings, tasks and module assessments, the course gives you opportunities to apply concepts, theories and frameworks to 鈥榬eal world鈥� situations. During your studies, you鈥檒l have the opportunity to collaborate with a variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

The University of Stirling is accredited by AACSB International in recognition of our excellence in business education. This puts the University of Stirling Management School among the top 6% of business schools globally.

Tuition fees

Students living in Hong Kong
(International fees)

拢 22,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Stirling

University of Stirling

  • University League Table

    53rd

  • Campus address

    University of Stirling, University of Stirling, Stirling, Stirling, Stirling, FK9 4LA, United Kingdom

VIEW PROFILE

Subject rankings

  • Subject ranking

    Marketing

    21st out of 87 1

  • Entry standards

    / Max 204
    180 88%

    4th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    22

  • Student satisfaction

    / Max 4
    2.98 74%

    64th

    43

Suggested courses

Aston University, Birmingham
SIMILAR RANKING

Marketing and Strategy MSc

Aston University, Birmingham

Marketing league table

19
Kingston University
MOST VIEWED

Marketing and Brand Management MSc

Kingston University

University league table

88

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!