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Mass Communication and Business BA (Hons)

Northumbria University

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Northumbria University
UCAS CODE: PN91
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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Newcastle City Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

From digital advertising and the internet to TV, popular film and news, the mass media is a significant force in modern culture, touching many aspects of our lives and influencing the ways in which we interact with the world around us.

Mass Communication and Business is an innovative media-based top up course that provides an insight into the ways in which the mass media influences our perceptions, our choices and our feelings towards brands and businesses.

Studying areas such as advertising, buyer behaviour and organisational analysis, you will develop specialist knowledge of the concepts, theories, practices and methods that typify contemporary media, communication, cultural studies, and related business theory.

Building on your previous educational experience, the top up award aims to instil the specialist knowledge, skills and confidence you will need to take on complex communication problems and issues, particularly in relation to business.

Explore similar courses with our Media Studies degree which allows you to dissect the influence and impact of media in our society, delving into topics such as journalism, film, social media, and communication to gain a deeper understanding of how information and narratives shape our world.

How does studying at Northumbria prepare me for the future?

The course has been developed with employability in mind. We focus on developing articulate, self-motivated graduates who can communicate effectively to a diverse range of audiences using a range of formats and media.

On completion of the course you will have developed an informed, critical and creative approach both to understanding the connections between mass communication and modern businesses, and to your own relationships with mass communication and expressive practice.

You will be able to effectively demonstrate skills that are valued by employers and meet the challenges of employment (including enterprise related activities) in a society in which the cultural and communication industries play an increasingly central role.

What career options are available through this course?

As a graduate of Mass Communications and Business you will be in a strong position to gain employment in the mass communication, cultural, promotional, creative, and heritage industries, and will be ideally placed to work in roles such as journalism, marketing, public relations and business research.

The skills developed on the course are also valuable in the fields of public administration and management, teaching, lecturing and research, retailing and the business world. A number of graduates also opt to undertake further postgraduate study with us.

Application deadline

30/06/2025

Tuition fees

Students living in Hong Kong
(International fees)

拢 19,350per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Northumbria University

Northumbria University

Northumbria University

  • University League Table

    34th

  • Campus address

    Northumbria University, Northumberland Building, Northumberland Road, Newcastle upon Tyne, Northumberland, NE1 8ST, England

VIEW PROFILE
Specialist country advisers offer support and guidance to international students via in-country visits, online events, and a one-to-one booking system.
Northumbria is based in the heart of multicultural Newcastle, famous for its safety and friendliness. Accommodation is only a short walk from campus.
Newcastle is known for its affordability, with a low cost of living that helps your money go further.

Subject rankings

  • Subject ranking

    Communication & Media Studies

    25th out of 91

  • Entry standards

    / Max 206
    138 67%

    22nd

  • Graduate prospects

    / Max 100
    74.0 74%

    19th

    1

  • Student satisfaction

    / Max 4
    3.15 79%

    40th

    17

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