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Marketing with Psychology BSc (Hons)

Lancaster University

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Lancaster University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-OCT-25

  • Duration

    3 Years

Course summary

BSc Marketing with Psychology is the degree for students who want to understand the application of psychology to business. It develops skills in both marketing and psychology, allowing you to harness each in relation to the other. Psychological theories underpin a large part of marketing theory (consumer motivations and behaviours, for example), and employers highly value these skills. As you progress through your degree, you have the opportunity to choose more and more of your modules, creating a degree that is unique to you and that maximises your strengths.


Course overview

If you are interested in the application of psychology in a business context, this degree gives you an in-depth understanding of human psychology and how consumers think, feel and make decisions, taught jointly by our Departments of Marketing and Psychology. You will be exposed to marketing and psychology-related topics, allowing you to develop a distinctive expertise in both fields of study.In your first year, you will gain a solid foundation in psychology, key marketing concepts and techniques.You will also study another subject of your choice outside the areas of marketing and psychology, enabling you to personalise your degree. This could be a business or management subject, such as economics, entrepreneurship, or management; a language; or a creative subject, such as film, design or creative writing, amongst other options.The second year sees you learn about areas such as marketing research, cognitive psychology and consumer behaviour. You will also conduct market research projects with real clients, putting theory into practice and strengthening your professional consulting abilities.Final year students take modules including: Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical and Creative Communications.


Key facts

Across three years, you acquire in-depth knowledge and develop a solid understanding of the complementary and/or contrasting theoretical lenses between the two disciplines, working alongside both marketing and psychology majors.


Course outcomes

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy, Leo Burnett, and Grey Advertising.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 24,475per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Lancaster University

Lancaster University

Lancaster University

  • University League Table

    10th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

VIEW PROFILE
Lancaster's community consists of students from over 100 countries, giving students the chance to make lifelong connections that cross borders and cultures.
The university offers wellbeing, financial, careers and visa application support for international students.
Multiple international societies help bring people together to celebrate and share culture.

Subject rankings

  • Subject ranking

    Marketing

    7th out of 87 3

    19th out of 118

  • Entry standards

    / Max 204
    145 71%

    18th

  • Graduate prospects

    / Max 100
    89.0 89%

    8th

    6

  • Student satisfaction

    / Max 4
    3.04 76%

    49th

    41

  • Entry standards

    / Max 213
    156 73%

    29th

  • Graduate prospects

    / Max 100
    73.0 73%

    20th

    8

  • Student satisfaction

    / Max 4
    3.07 77%

    53rd

    13

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