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Marketing (Digital Marketing) MSc (PGCert PGDip)

University of Brighton

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Moulsecoomb Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Intro

Designed for people looking to launch or progress their marketing career, this CIM-accredited masters degree will develop your knowledge of digital marketing and e-commerce, and prepare you for a career in digital advertising or social media marketing.

You’ll benefit from industry talks where guest speakers discuss best practices in digital strategies.

Applying advanced-level theory and best practice, you’ll explore digital marketing planning and strategy, alongside learning about responsible marketing and buyer behaviour.

If you’re a full-time student starting in September, you have the option to gain experience on a year’s paid placement in industry. This option is only available if you’re starting the course in September.

This degree is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

  • Marketing MSc
  • Marketing (Branding and Communication) MSc
  • Marketing (International Marketing) MSc
  • The University of Brighton is accredited by the

  • Association to Advance Collegiate Schools of Business (AACSB)
  • – an accreditation achieved by fewer than 6% of business schools globally.

    Career prospects

    Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

    This course is ideal for potential marketing professionals and digital marketing specialists.

    Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

    • Analytics Manager
    • CRM (Customer Relationship Marketing) and email marketing Manager
    • Digital Agency Account Manager and Sales Director
    • Copywriter
    • Digital Marketing Manager and Web Manager
    • Ecommerce Manager
    • PPC (Pay Per Click) Search Manager
    • Search Manager / SEO (Search Engine Optimisation) Manager
    • Social Media Manager or Community Manager
    • Web Developer and Web Designer.

    Tuition fees

    Students living in Hong Kong
    (International fees)

    £ 15,900per year

    Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

    University information

    University of Brighton

    University of Brighton

    • University League Table

      70th

    • Campus address

      University of Brighton, Mithras House, Lewes Road, Brighton, Brighton & Hove, BN2 4AT, England

    Courses are designed to develop the skills, knowledge, personal attributes and relevant experience you'll need to begin or develop or your career.
    You'll be joining a community of over 3,000 international and EU students.
    Eligible students are guaranteed a place in halls of residence.

    Subject rankings

    • Subject ranking

      59th out of 87 8

    • Entry standards

      / Max 204
      110 54%

      71st

    • Graduate prospects

      / Max 100
      75.0 75%

      48th

      9
    • Student satisfaction

      / Max 4
      2.97 74%

      68th

      21

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