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Marketing MPhil

Oxford Brookes University

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Oxford Brookes University

Course options

2 options available

  • Qualification

    MPhil - Master of Philosophy

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    01-JUN-25

  • Duration

    2 years

Course summary

Overview

Marketing is a highly dynamic and wide ranging subject area and we welcome doctoral students who wish to critically investigate both marketing theory and practice through questioning established thinking to create progressive knowledge. We value and encourage diverse methodologies and engagement with different types of organisations and contexts.

Our doctoral supervisors in Marketing are recognised experts in consumer psychology digital marketing, social media adoption and usage, sustainable and societal marketing, non-profit marketing, marketing strategy and brand management.

The Marketing subject group and researchers provides a vibrant and supportive community in which to immerse yourself, including collaborative events, as well as opportunities to publish your research and gain teaching experience.

If you study for a PhD in Marketing you will normally be linked to either the Centre of Business Society and Global Challenges (BSGC) or Oxford Regions Innovation, Enterprise Lab (ORIEL) depending on your chosen topic within Marketing.

Learning and assessment

While every candidate鈥檚 exact experience will vary according to their particular discipline, topic and methodology, there are a number of common elements that all students will undertake:

  • critically investigating and evaluating an approved topic
  • undertaking an analytical review of the existing literature in your topic area to set the theoretical context for your work and help demonstrate the gap in knowledge you will address
  • developing and then implementing a rigorous and appropriate methodology for researching your topic
  • demonstrating that your research conforms to all relevant ethical codes of practice
  • extensive primary field research, analysis and evaluation.

Your progression will be monitored through an annual process undertaken at the end of each academic year, and through two key progression points after approximately six months and eighteen months of study respectively.

Application deadline

30 June 2024, 30 September 2024, 28 February 2025

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,700per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

Oxford Brookes University

  • University League Table

    46th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

VIEW PROFILE
Oxford is a city full of history and renowned for academic excellence and culture. Just over 1 hour from London, with 24-hour bus links to major airports.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
Starting university is exciting but also a time of great change, so Oxford Brookes does all it can to help you settle in, feel at home and make new friends.

Subject rankings

  • Subject ranking

    Marketing

    35th out of 87 1

  • Entry standards

    / Max 204
    120 59%

    54th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    6

  • Student satisfaction

    / Max 4
    3.05 76%

    47th

    11

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