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  • Hong Kong
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  • Hong Kong
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  • Undergraduate courses
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Course options

  • Qualification

    MSc - Master of Science

  • Location

    City Campus

  • Study mode

    Full time

  • Start date

    29-SEP-25

  • Duration

    16 Months

Course summary

This programme is designed for those who wish to further enhance or develop their career prospects by studying marketing with a distinctive focus on strategic perspectives. The MSc Marketing Management degree programme enables students to learn, develop, and apply the best-practice skills and knowledge of a marketing professional, to a range of relevant commercial work environments, utilising marketing objectives, strategy, and tactics. The research and contextual-based learning enable students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level marketing practices, in a global situation. Each subject area has been formed from input and involvement with live business and agencies, so students can learn the latest commercial practices, in addition to the academic thinking in the modern, digital landscape. Assessments are live industry situations with companies, so students can graduate with real-life experience of putting theory into practice, which helps with employability. Students will be able to deepen their understanding of marketing management through exposure to real world marketing challenges, the latest digital media and platforms, and the development of campaign strategies and tactics. They will also have an opportunity to broaden their expertise in strategic marketing decision-making, with a view of gaining a leadership position in marketing. Students will face a final challenge to their marketing expertise in the form of a dissertation or marketing consultancy project.

Tuition fees

Students living in Hong Kong
(International fees)

拢 1,538month

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

De Montfort University

  • University League Table

    105th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

Block teaching offers a simple timetable and a better study-life balance. 90% of surveyed students said they enjoy focusing on one module at a time.
Students voted DMU in the top 30 best universities, and 8th in the UK for postgraduate opportunities (WhatUni Student Choice Awards 2024).
Located in a diverse city of Leicester, students can easily explore the UK, with London, Birmingham, and Nottingham all an hour or less away by train.

Subject rankings

  • Subject ranking

    67th out of 87 6

  • Entry standards

    / Max 204
    107 52%

    77th

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    11
  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    10

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