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  • Hong Kong
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  • Hong Kong
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  • Undergraduate courses
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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Greenwich (Greenwich Campus)

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business. The programme offers two distinct pathways for focused specialism:

  • Strategic Marketing
  • Advertising and Communications

The programme unlocks students' leadership potential, enhances technical skills, and equips them to apply theoretical concepts in real-world marketing challenges through consultancy projects, simulation game, case studies, and live projects. Our digital marketing suite, for instance, provides the authentic experience of working in a marketing or advertising agency. Its perfect if youre taking part in a group project, as you can bounce ideas off each other using the latest interactive Mersive software.

The Strategic Marketing pathway emphasises a global focus, preparing students for success in our fast-changing, globalised business landscape. Graduates gain the strategic marketing knowledge and skills needed to lead and shape the future of marketing, whether launching a new career, advancing in their current role, or making a career change.

The Advertising and Marketing Communication pathway fosters creativity and problem-solving in brand management, grounded in analytical and creative thinking. It guides students on a creative journey and teaches them how to apply digital skills and customer insights to craft effective advertising strategies and communication campaigns.

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,450per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Greenwich

University of Greenwich

  • University League Table

    110th

  • Campus address

    University of Greenwich, Old Royal Naval College, Park Row, Greenwich, SE10 9LS, England

The university offers an EU bursary, an International Scholarships Award and an International Hardship Fund for international applicants.
Its London and Kent campuses are the perfect blend of old and new, with modern teaching spaces set within splendid historic buildings and grounds.
London is often named the best student city in the world for its unforgettable experiences.

Subject rankings

  • Subject ranking

    47th out of 87 2

  • Entry standards

    / Max 204
    125 61%

    43rd

  • Graduate prospects

    / Max 100
    78.0 78%

    40th

    15
  • Student satisfaction

    / Max 4
    3.12 78%

    27th

    46

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