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Marketing BSc (Hons)

Ulster University

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Ulster University

Course options

2 options available

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Belfast

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

Overview

The BSc Hons Marketing degree produces dynamic graduates who pursue professional careers in the field of Marketing in NI and abroad.

Summary

The overarching aim of the BSc (Hons) Marketing course is to provide specialist education in the discipline of marketing which will immerse and engage students in an academically challenging and stimulating educational experience; and, produce dynamic graduates who are intellectually competent and vocationally prepared to build and develop professional marketing careers.

Job roles

With this degree you could become:

  • Digital Marketing Coordinator
  • Events and Marketing
  • Graduate Marketing Assistant
  • Jameson Ambassador
  • MARKETING COMMUNICATION EXECUTIVE
  • MARKETING MANAGER
  • Sales Executive

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants. Typical employers include, L鈥橭real, The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster Business School鈥檚 full and/or part time postgraduate learning opportunities. For example, the Department鈥檚 postgraduate portfolio currently includes Masters programmes in Marketing and Business Development and Innovation.

Work placement / study abroad

The skills and knowledge developed during the first two years of the course will then be applied and enhanced in the workplace environment during the optional 48-week placement. The University has extensive links with private and public sector employers nationally and internationally and the Department has a network of contacts with Marketing professionals through the existing MSc in Marketing and through our Marketing alumni. Such links assist in securing a range of high quality placements. A Diploma in Professional Practice (DPP) will be awarded to students who successfully complete the placement and attain a mark of 40%. Although the industrial placement is optional, students will be encouraged to avail of this opportunity to gain industrial experience and develop their practical skills.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,320per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Ulster University

Ulster University

Ulster University

  • University League Table

    42nd

  • Campus address

    Ulster University, Cromore Road, Coleraine, Northern Ireland, BT52 1SA, Northern Ireland

VIEW PROFILE
Renowned for its warm welcome, Ulster attracts international students from over 70 countries across the globe and has over 245,000 alumni worldwide.
Ulster delivers a first-class UK university experience with the added benefit of being one of the UK's friendliest and most affordable locations.
An international student advisory team provides a tailored orientation programme. They also offer support to international students throughout their studies.

Subject rankings

  • Subject ranking

    Marketing

    22nd out of 87 3

  • Entry standards

    / Max 204
    132 64%

    31st

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    6

  • Student satisfaction

    / Max 4
    3.28 82%

    9th

    13

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