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Marketing (Consumer Cultures) BA (Hons)

University of Gloucestershire

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University of Gloucestershire
UCAS CODE: N514

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Oxstalls Campus - Gloucester

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    3 Years

Course summary


Why Marketing (Consumer Cultures)?

Gaining a greater understanding of consumers is fundamental to marketing and helps develop better products and marketing campaigns that win hearts and minds. This degree offers you the tools and experience in, and out, of the classroom to develop your passions for creativity and move into a professional role. You will draw on the expertise of lecturers with extensive professional credentials and research experience and be inspired by industry guest speakers, including those who graduated from the University. The course is underpinned by a deep understanding of professional practice and academic concepts.You鈥檒l learn in the new state-of-the-art School of Business and Technology at our Oxstalls campus, giving you access to facilities including a consumer behaviour lab, to technology such as body scanners and to world-leading marketing simulation software, BrandPRO. This will help equip you with the knowledge and skills to utilise modern-day marketing practices including the innovative management of virtual online stores. As well as drawing on the expertise of experienced lecturers, you鈥檒l benefit from placement opportunities and the chance to build entrepreneurial knowledge and practical employment skills, working on live projects and engaging with real businesses through The Growth Hub, also based at our Oxstalls campus.


Why University of Gloucestershire?

At University of Gloucestershire, we鈥檝e been encouraging students to meet every ambition since 1847. Join us and you鈥檒l benefit from our three UoG promises:1.


UoG Career Promise

鈥� if you are not in a job 6 months after graduating, we鈥檒l guarantee you 6 months of free support post-graduation should you need it, followed by the offer of a paid internship and lifetime career coaching (eligibility conditions apply).2.


UoG Accommodation Promise

鈥� we guarantee all first-year students accommodation on, or near, the campus you鈥檙e studying at.3.


UoG Connections Promise

鈥� whilst at UoG, you鈥檒l find the connections to reach your goals. With over 4,000 placements and more than 60 clubs and societies to join, you鈥檒l make connections for life. Our ambition is boundless. Experienced lecturers promote a real-world ethos and treat our students as more than just a number. Alongside our strong support system, guest speakers, networking events and influential partnerships will help you prepare for life after graduation, whether that be in a successful career in your field or onto further study. Students never tire of finding inspiration here in the unique county of Gloucestershire 鈥� innovation and bravery thrive here. Cheltenham and Gloucester offer the best of city and country living, with the rolling hills of the Cotswolds paired with vibrant nightclubs and stunning parks in the bustling town and city centres.


After the course

Your story doesn鈥檛 end with us at graduation. We support our graduates to balance purpose with ambition, and 95% of University of Gloucestershire graduates are in work or further study within six months of completing their course.Graduate Outcomes Survey published 2024 and based on 2021/22 leavers.


Experience an open day

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Gloucestershire

University of Gloucestershire

  • University League Table

    88th

  • Campus address

    University of Gloucestershire, The Park, Cheltenham, Gloucestershire, GL50 2RH, England

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Subject rankings

  • Subject ranking

    Marketing

    55th out of 87 4

    75th out of 101 4

  • Entry standards

    / Max 204
    110 54%

    71st

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    3

  • Student satisfaction

    / Max 4
    3.12 78%

    27th

    13

  • Entry standards

    / Max 206
    117 57%

    63rd

  • Graduate prospects

    / Max 100
    57.0 57%

    67th

    5

  • Student satisfaction

    / Max 4
    2.93 73%

    71st

    5

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