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Marketing and Management BA (Hons)

University of East Anglia UEA

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary

On this Marketing and Management BA, youll explore the essential elements of marketing, from a theoretical and practical perspective. Marketing is primarily concerned with understanding markets and the needs and wants of existing and potential customers. To better understand these principles, youll explore several approaches, including: consumer behaviour, segmenting, targeting, positioning, pricing, and marketing communications. You will also examine the theoretical frameworks that underpin the way organisations respond to market demand. By studying marketing and management together, youll gain a unique insight into the continuous changes and challenges of the business world.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 20,600per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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Cambridge International Pre-U Certificate - Principal :

Principal subjects and A-level combinations are considered - please contact us.

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University information

University image

University of East Anglia UEA

  • University League Table

    21st

  • Campus address

    University of East Anglia UEA, Norwich Research Park, Norwich, Norfolk, NR4 7TJ, United Kingdom

UEA is a highly respected university. It offers a safe environment on the edge of the historic and diverse city of Norwich and beautiful English countryside.
UEA's global student body is well supported from the moment of application, right through to becoming an alumnus, with student satisfaction as a key priority.
Key employers for UEA's international students include Siemens, BDO, HSBC, PwC and Apple.

Subject rankings

  • Subject ranking

    15th out of 87 2

  • Entry standards

    / Max 204
    133 65%

    29th

  • Graduate prospects

    / Max 100
    86.0 86%

    15th

    8
  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    2

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