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Marketing and Digital Analytics MSc

Queen Mary University of London

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Queen Mary University of London

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Mile End

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

  • Specialise in data analytics and their use in B2B and B2C marketing, and beyond.
  • Examine techniques to measure, track and code human and consumer behaviour.
  • Explore the opportunities and challenges within the Big Data economy.

What you'll study

The core modules aim to build foundational knowledge and skills in marketing and digital economy concepts and theories. Broad skills that will be developed during the course include:

  • Ability to develop independent insights on marketing in the digital economy.
  • Ability to critically evaluate competing approaches and viewpoints, and justify decisions on Big Data and data analytics.
  • Ability to review the use of data and its relevance in different cultural contexts.
  • Knowledge of how to act ethically and with responsibility in terms of data analytics, while paying special attention to data ethics including data privacy, anonymity and governance.

Career paths

Graduates of this course will be well-placed to pursue roles in social media management, marketing campaign management, market research, advertising, SEO, CRM communications, marketing analytics or business analytics.

Application deadline

09 September 2024

Tuition fees

Students living in Hong Kong
(International fees)

拢 33,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

Queen Mary University of London

  • University League Table

    50th

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

VIEW PROFILE
Students can experience campus life while living in London, the best student city in the world.
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    Marketing

    26th out of 87 37

  • Entry standards

    / Max 204
    160 79%

    10th

  • Graduate prospects

    / Max 100
    63.0 63%

    68th

    4

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    26

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