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Marketing and Consumer Psychology BA (Hons)

University of Derby

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University of Derby

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

If you are interested in how consumers behave and why they take certain actions when purchasing or consuming then this is the degree of for you. You鈥檒l learn about consumer behaviour and how to apply this into marketing strategy to gain an in depth understanding of modern marketing issues.


KEY FEATURES OF THE COURSE

鈥�


BSc (Hons) Marketing and Consumer Psychology

Being able to understand customer behaviour and the psychology behind people鈥檚 choices has a key impact on modern marketing. On our BSc (Hons) Marketing and Consumer Psychology you鈥檒l learn how to critically apply customer insight methods and consumer theory to different marketing scenarios to enable you to develop a thorough understanding of current marketing issues.鈥��


Professionally accredited

鈥疶he Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM. These qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.


Tailor your degree

鈥疻ith a range of optional modules across areas such as social media, copywriting, brand impact and sustainability you鈥檒l be able to tailor your studies to your area of interest and your career goals.鈥�


HOW YOU鈥橪L LEARN:

鈥� Our teaching methods will be varied, interactive and engaging. You will take part in: - Lectures and seminars 鈥� led by our own tutors as well as occasionally, by guest speakers from the marketing world - Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs - Visits to exhibitions, trade fairs and companies - Placements and internships - Research projects


YOUR CAREER:

鈥� 鈥疍emand for consumer psychology specialists in marketing is high. Your skills in consumer behaviour and how to tailor campaigns based on consumer insights could lead to a range of roles in fields such as account, product, brand or communications management.鈥� This course would also set you up for a range of postgraduate study, including:鈥� - MSc Marketing Management - MBA - MSc International Business鈥痑nd Marketing

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 14,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Derby

University of Derby

University of Derby

  • University League Table

    95th

  • Campus address

    University of Derby, Kedleston Road, Derby, Derby, DE22 1GB, England

VIEW PROFILE
The University of Derby has a diverse community of more than 2,000 students from more than 100 countries, studying at undergraduate and postgraduate level.
The International Student Hub offers extraordinary support during their studies.
Dedicated recruitment officers and university representatives travel to meet students in their home country to share information and insights on life in the UK.

Subject rankings

  • Subject ranking

    Marketing

    44th out of 87 5

    89th out of 118 1

  • Entry standards

    / Max 204
    115 56%

    63rd

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    6

  • Student satisfaction

    / Max 4
    2.97 74%

    68th

    40

  • Entry standards

    / Max 213
    116 55%

    95th

  • Graduate prospects

    / Max 100
    59.0 59%

    80th

    13

  • Student satisfaction

    / Max 4
    3.22 81%

    18th

    1

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