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MA Music, Management and Marketing

University of York

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University of York

Course options

3 options available

  • Qualification

    MA - Master of Arts

  • Location

    York campus

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

Build the knowledge, critical skills and practical insight that you'll need for your future management career in the creative sector.

Study a course that emphasises real-world learning, working with industry partners and creative problem-solving.

You鈥檒l be taught by staff with well-established industry experience in music management and marketing. Our academics have expertise ranging across music, music psychology, marketing, management and the creative industries. You don't need a qualification in music to take this course. You'll join a friendly community at the School of Arts and Creative Technologies, and have lots of opportunities to get involved.

Course content

You'll study core modules which cover the fundamentals of music management and leadership, including strategic planning, event management, finance, fundraising, marketing, audience development, and stakeholder management. You'll use critical analysis to examine current issues in the industry, and will develop your professional capabilities with practical tasks that mirror real-world activities. These modules will also offer you the chance to develop sophisticated empirical research skills and psychology-based marketing insights that are applicable across marketing, market research and research careers more generally.

On the Collaborative Industry Project module you will work with industry partners drawn from a range of music-related arts organisations.

Teaching and assessment

You鈥檒l work with world?leading academics who鈥檒l challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.

Careers and skills

We expect graduates from this course to move onto roles in management or marketing in music organisations, marketing, or arts management. The experience you build will contribute to enhanced professional ability as a music leader, manager or marketing specialist. The specialist skills you gain from this course will support and develop your work in a range of different professional contexts, including arts organisations, private companies and community music settings.

Tuition fees

Students living in Hong Kong
(International fees)

拢 25,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of York

University of York

University of York

  • University League Table

    17th

  • Campus address

    York campus, Heslington, York, York, YO10 5DD, England

VIEW PROFILE
One of only four UK universities (beside Oxford, Cambridge and Imperial) with TEF Gold for teaching and Top 10 for Research Quality (Complete University 大象传媒).
Access to long-held industry partnerships, research centres, and resource archives. These all contribute to York鈥檚 extensive employability opportunities.
Home to 20,000+ students from more than 150 countries, creating an inclusive community and lifelong global network through the York for Life alumni platform.

Subject rankings

  • Subject ranking

    Marketing

    6th out of 87 28

    14th out of 80 1

  • Entry standards

    / Max 204
    155 76%

    15th

  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    8

  • Student satisfaction

    / Max 4
    2.93 73%

    75th

    30

  • Entry standards

    / Max 213
    156 73%

    24th

  • Graduate prospects

    / Max 100
    74.0 74%

    24th

    8

  • Student satisfaction

    / Max 4
    3.47 87%

    3rd

    9

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