大象传媒

The creative industries play a vital role in economic growth worldwide, accounting for some 7% of gross domestic product across Europe, over 11% in the US and up to 17-20% elsewhere. This phenomenal rate of growth provides excellent opportunities for individuals with the skills and background to take up executive roles within the sector. The MSc International Media and Management will provide you with the intellectual development and training to develop a senior management career in this area.

On this degree you will study topics such as Strategic Management, Marketing Strategy, Finance for Managers, Organisations and People, Intellectual Property, Comparative Corporate Law, Labour Law, International Law, Research Methods and Creative Industries. You will also undertake a media-focused dissertation designed to investigate and interrogate theory and practice in the creative economies locally and/or globally.

Careers

Through its unique spread of modules in creative industries, business and law, this vocationally oriented MSc prepares you for a senior management career in the creative economies. The programme as a whole will also prepare you for PhD or MPhil level postgraduate study. We actively seek to put students in contact with relevant industry bodies and organises a variety of professional workshops and competitions, e.g. through the Enterprise by Design scheme.

Past graduates have secured positions in a variety of creative (and related) industries, including broadcasting and filmmaking, advertising/PR, games development and tourism.