大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

International Marketing MSc

Newcastle University

Add to favourites
Newcastle University

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Newcastle University

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    12 months

Course summary

Our MSc addresses the rapidly developing areas of global communication and brand management, customer relationship management and digital marketing.

Overview

Apply your understanding of marketing theories to real-world business challenges. Our International Marketing MSc addresses the rapidly developing areas of:

  • global communication and brand management
  • customer relationship management
  • marketing ethics
  • digital marketing

Organisations are becoming aware of the importance of understanding what their customers want. They also see the necessity to develop products and services that meet their needs and aspirations.

This course consists of marketing-orientated modules with a strong commercial focus. It enables you to:

  • develop a theoretical understanding of the discipline
  • test applicability of both well-established and newly-introduced marketing concepts in different contexts

Taking a marketing-led approach, you'll learn how to:

  • create competitive advantage
  • build brand loyalty
  • understand the ethical issues and implications associated with your decisions

Graduate destinations

Graduates from this course have undertaken various roles, including:

  • marketing manager
  • marketing and design executive
  • digital account manager
  • assistant brand manager
  • research and insight adviser
  • public relations officer
  • communications specialist
  • head of HR division
  • market research associate

Tuition fees

Students living in Hong Kong
(International fees)

拢 29,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Newcastle University

Newcastle University

  • University League Table

    26th

  • Campus address

    Medical Student Office, Framlington Place, Newcastle upon Tyne, Tyne and Wear, NE2 4HH, United Kingdom

VIEW PROFILE
Newcastle is known for being friendly and welcoming to people from all around the globe. Students enjoy a lower cost of living compared to other UK cities.
Degree programmes are shaped by strong links with national and international businesses, with opportunities for professional accreditation and placements.
Dedicated teams support students during application, before arrival, and as they settle into life in the UK.

Subject rankings

  • Subject ranking

    Marketing

    8th out of 87 3

  • Entry standards

    / Max 204
    149 73%

    17th

  • Graduate prospects

    / Max 100
    91.0 91%

    3rd

    3

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    36

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!