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International Marketing (Top Up) BA (Hons)

Birmingham City University

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Birmingham City University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Curzon Building Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 Years

Course summary

Overview

Want to top up your marketing degree in Birmingham? Our BA (Hons) International Marketing (Top-Up) course allows you to learn in our in-house marketing agency, The Link.

Our international marketing top-up degree gives you the chance to broaden your knowledge of marketing within the global business environment. Well teach you to apply your knowledge to real business scenarios, helping you to progress into employment, having already dealt with many situations you find in the working world.

What's covered in this course?

Youll be put into a range of exciting and innovative scenarios, strengthening your expertise and learning from different cultures and experiences.

On this top-up year, you will take a range of advanced modules that look at current marketing methods and contemporary business issues, such as contemporary advertising, e-business and marketing strategy and planning.

Hands-on learning will go alongside more conventional teaching methods like lectures and seminars on this course. Youll be put in a range of scenarios, such as assuming the role of an international marketing manager, strengthening your expertise in the areas employers want. Youll get to mix and collaborate with students on other marketing courses and exchange different ideas and experiences.

The course combines business theory with exciting current marketing themes, such as emerging digital media and the importance of a positive consumer experience. From day one, youll start to understand how organisations operate and what their current challenges and opportunities are. Youll look at how emerging technologies and consumer experience can have a profound effect on how successful a business can be.

Youll have the opportunity to work on real-life briefs with real clients, thanks to our own student marketing agency, The Link, which is run by our undergraduates and students take on live client briefs, with our students recently getting to work on a campaign for the Bullring.

Employability

This course allows you to tailor your study around the job role and the career you want. By teaching you to apply what you learn to real business scenarios, you can walk into employment, having already dealt with many situations you find in the working world.

Youll have many opportunities to work with actual businesses and build your CV. These arise through The Link, our very own marketing agency, and university competitions, Employability Challenge Week, the Leadership Challenge, well as activities and competitions further afield.

The specialist marketing modules will give you the opportunity to strengthen and prepare you to move towards a career in the marketing industry.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,085per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points :

Please visit: http://www.bcu.ac.uk/student-info/offer-making-strategy for more information about contextual offers.

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University information

University image

Birmingham City University

Birmingham City University

  • University League Table

    92nd

  • Campus address

    Birmingham City University, University House, 15 Bartholomew Row, Birmingham, Birmingham, B5 5JU, England

VIEW PROFILE
Live and study in an affordable multicultural city with a diverse multi-ethnic population.
Many master's courses offer international students optional six-month professional placements towards the end of their studies.

Subject rankings

  • Subject ranking

    Marketing

    51st out of 87 3

  • Entry standards

    / Max 204
    126 62%

    41st

  • Graduate prospects

    / Max 100
    72.0 72%

    52nd

    6

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    14

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