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International Marketing and Consumer Psychology MSc

Queen Mary University of London

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Queen Mary University of London

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Mile End

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    1 year

Course summary

The MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, and how to devise consumer relationships within digital environments. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations. Graduates of this programme will be well-equipped to pursue roles in marketing-related sectors both in the UK and internationally, as the ability to use psychology to drive consumer engagement is sought within many marketing teams in public, private and third sector organisations. They may also wish to consider specialised roles in consumer research, customer insights or CRM communications.

Application deadline

09 September 2024

Tuition fees

Students living in Hong Kong
(International fees)

拢 33,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Queen Mary University of London

Queen Mary University of London

Queen Mary University of London

  • University League Table

    50th

  • Campus address

    Queen Mary University of London, Admissions and Recruitment Office, Mile End Road, London, Tower Hamlets, E1 4NS, England

VIEW PROFILE
Students can experience campus life while living in London, the best student city in the world.
Research at Queen Mary is world-leading across disciplines, with its academics making a major impact across all subject areas.
Queen Mary is truly inclusive, with multiple nationalities represented on its campuses.

Subject rankings

  • Subject ranking

    Marketing

    26th out of 87 37

    31st out of 118 3

  • Entry standards

    / Max 204
    160 79%

    10th

  • Graduate prospects

    / Max 100
    63.0 63%

    68th

    4

  • Student satisfaction

    / Max 4
    3.00 75%

    54th

    26

  • Entry standards

    / Max 213
    149 70%

    37th

  • Graduate prospects

    / Max 100
    63.0 63%

    55th

    17

  • Student satisfaction

    / Max 4
    2.97 74%

    85th

    9

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