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International Luxury Marketing MSc

Oxford Brookes University

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Oxford Brookes University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

When a customer buys a prestige car, designer handbag or even a bottle of fine wine, they expect it to be an experience. Working in luxury marketing, your challenge will be to promote brands on different channels to maintain reputation, communicate heritage and build trust.

This area is glamorous and innovative. Luxury brands are often the first to test out new technology, such as augmented reality, to connect with their target audience and make a statement. We鈥檒l also challenge you to consider the sustainability of innovations, looking at their longevity and quality.

We鈥檝e spent time building relationships with luxury brands in the local area and beyond. We often partner with designer outlet Bicester Village and the grand country house Blenheim Palace. Past students have also visited experts at Porsche UK.

When you graduate, you won鈥檛 be confined to in-house marketing roles. You鈥檒l also be the perfect fit for agencies specialising in the luxury marketplace. Your expertise in responsible marketing will help you make your mark and take the lead with sustainability in mind.

Careers

Marketing at Oxford Brookes University has strong relationships with companies in a range of industries. These relationships inform the course design and delivery and provide opportunities for placements and employment.

By the end of the course, you鈥檒l be ready to work in luxury marketing roles in sectors such as jewellery, fashion, tourism, fine wine, spirits, and prestige cars.

Our marketing graduates work across the world in media, digital, brand and communications agencies, as well as in-house marketing management positions. Employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC. Some of our students even go on to start their own companies.

Our graduates have secured roles in marketing including:

marketing managers
marketing planners
brand managers
corporate communication managers
social media community managers.

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

Oxford Brookes University

  • University League Table

    46th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

VIEW PROFILE
Oxford is a city full of history and renowned for academic excellence and culture. Just over 1 hour from London, with 24-hour bus links to major airports.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
Starting university is exciting but also a time of great change, so Oxford Brookes does all it can to help you settle in, feel at home and make new friends.

Subject rankings

  • Subject ranking

    Marketing

    35th out of 87 1

  • Entry standards

    / Max 204
    120 59%

    54th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    6

  • Student satisfaction

    / Max 4
    3.05 76%

    47th

    11

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