大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Global Marketing - MSc

Oxford Brookes University

Add to favourites
Oxford Brookes University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

We are all global consumers who interact with marketing messages in different ways and on a daily basis.

Our new MSc Global Marketing course will immerse you in the exciting world of reaching international audiences through creative and customer focussed campaigns across a range of channels.

You will develop an understanding of the complex nature of international and global marketing as organisations compete in contemporary global contexts and react to an ever changing international socio economic landscape.

Each student will develop important professional skills by engaging in a week-long immersive learning event, working with live clients or within international contexts. Through this analysis you will learn about consumer psychology, behaviour and culture and be able to refine your messaging to create international campaigns that resonate with your audiences.

You will be taught by tutors who have real-world global marketing experience and are also research active, providing you with a bridge to our research community.

Careers

Our graduates are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include:

Johnson & Johnson
Hitachi
DK
Avis
PWC

As well as a number of small and medium sized 'digital' agencies.

Examples of our graduates' positions in marketing include:

marketing managers
marketing planners
brand managers
corporate communication managers
social media community managers

In addition, some of our students go on to start their own companies.

We have strong relationships with companies in a range of industries. These relationships inform the programme design and delivery, and provide opportunities for placements and employment.

In addition to the professional career development support provided within the programme, the University has an active and enthusiastic careers service. This service helps you gain the 'competitive edge' when applying for jobs by offering help with CVs, and mock assessment centres and interviews.

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

Oxford Brookes University

  • University League Table

    46th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

VIEW PROFILE
Oxford is a city full of history and renowned for academic excellence and culture. Just over 1 hour from London, with 24-hour bus links to major airports.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
Starting university is exciting but also a time of great change, so Oxford Brookes does all it can to help you settle in, feel at home and make new friends.

Subject rankings

  • Subject ranking

    Marketing

    35th out of 87 1

  • Entry standards

    / Max 204
    120 59%

    54th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    6

  • Student satisfaction

    / Max 4
    3.05 76%

    47th

    11

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!