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Global Marketing (Top-Up) BA (Hons)

University of Huddersfield

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University of Huddersfield

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Years

Course summary


Why Global Marketing?

With globalisation and instant communications, many businesses are operating in a truly international market. The marketing managers of the future will need to compete on a global scale. This one-year top-up course aims to help you gain the skills and knowledge to get started on a career in global marketing. It could be ideal if you鈥檝e already studied marketing and business. If you already have a significant level of market awareness and would like to gain a deeper understanding of marketing in an international context we鈥檒l give you the opportunity to enhance your strengths in global marketing and international business.


How will you learn?

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions We鈥檒l look at international marketing and business to develop your understanding of the marketing theory and principles within the international and global business arena. Studying strategic marketing planning will give you the opportunity to develop your analytical and practical skills in relation to creating presenting and defending strategic marketing plans. Cross-cultural studies will help you consider the influence that national culture has on behaviour and the implications of this for organisational design and management. You鈥檒l also be able to choose optional modules that interest you to build your own career path. Options include International Marketing, Strategic Management, Global Events and Festivals, and Small Business Marketing.


Reasons to study Global Marketing (Top-Up)

1. Previous graduates from this subject area have gone on to work in organisations such as E.ON, Sainsbury's, Haribo, The Body Shop and Redrow Homes. 2. Our staff rank in the top three in England for the proportion who hold doctorates, who have higher degrees and who hold teaching qualifications (HESA 2022). So, you'll learn from some of the best. 3. Study at an AACSB International accredited Business School. Globally, less than 6% of institutions offering business degrees achieve this accreditation.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Huddersfield

University of Huddersfield

  • University League Table

    65th

  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

VIEW PROFILE
Huddersfield has a thriving international community, with students from across the world.
International students can benefit from a merit-based scholarship scheme for eligible applicants.
The university has strengths in teaching, employability, internationalisation and inclusiveness.

Subject rankings

  • Subject ranking

    Marketing

    39th out of 87 1

  • Entry standards

    / Max 204
    145 71%

    18th

  • Graduate prospects

    / Max 100
    72.0 72%

    52nd

    9

  • Student satisfaction

    / Max 4
    3.15 79%

    21st

    17

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