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Digital Marketing MSc

Oxford Brookes University

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Oxford Brookes University

Course options

3 options available

  • Qualification

    MSc - Master of Science

  • Location

    Headington Campus

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    1 year

Course summary

Overview

A clever digital ad campaign can influence millions of people. The right visual identity can transform brands and inspire loyalty. A social media post could start a revolution. On our MSc Digital Marketing at Oxford Brookes, we鈥檒l show you how your ideas can drive profits for businesses and make a positive contribution to society at the same time.

You might be joining us after an undergraduate degree or maybe you鈥檝e been working in a business and want to move across to digital marketing. Perhaps you鈥檙e launching your own company and know how valuable these specialist skills are. Whatever your reasons, we鈥檒l give you a strong foundation to build on for an exciting career.

While the theory is important, we believe a practical experience is even more valuable. Throughout the course you鈥檒l learn digital marketing by doing digital marketing. Experiment with analytics tools using real data from real organisations. Develop the online customer experience. Test the latest marketing apps. And learn in our specialist social media suite 鈥� it鈥檚 not just the sciences that get their own labs.

Careers

Your business skills and specialist digital marketing knowledge will be useful for an exciting career in a range of areas such as:

digital marketing
social media marketing
brand management
content development
market research
analytics
media management.

Our graduates are working at major organisations and agencies all over the world, with names like LEGO, Lidl, LinkedIn, and Leo Burnett. Roles include:

content manager or strategist
SEO specialist
email marketing specialist
social media executive
paid media manager
digital marketing officer.

This course includes an optional placement year. It鈥檚 a great opportunity to put your skills into practice, with lots of support from Oxford Brookes staff.

Many students join the course with a particular career goal in mind. Others know the importance of digital marketing and want a Master鈥檚 that will be useful in a range of roles. If you鈥檙e not quite ready to specialise, you might also be interested in our MSc Global Marketing course which includes many of the same modules as MSc Digital Marketing.

Tuition fees

Students living in Hong Kong
(International fees)

拢 17,650per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Oxford Brookes University

Oxford Brookes University

  • University League Table

    46th

  • Campus address

    Oxford Brookes University, Gipsy Lane, Headington, Oxford, Oxfordshire, OX3 0BP, England

VIEW PROFILE
Oxford is a city full of history and renowned for academic excellence and culture. Just over 1 hour from London, with 24-hour bus links to major airports.
Oxford Brookes courses give students the fundamental skills and experience needed to succeed in their chosen career and become internationally employable.
Starting university is exciting but also a time of great change, so Oxford Brookes does all it can to help you settle in, feel at home and make new friends.

Subject rankings

  • Subject ranking

    Marketing

    35th out of 87 1

  • Entry standards

    / Max 204
    120 59%

    54th

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    6

  • Student satisfaction

    / Max 4
    3.05 76%

    47th

    11

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