大象传媒

Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Key benefits

• You will be exposed to a multifaceted perspective on digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, neuromarketing and web technologies among others.
• We offer in-depth studies of critical insights into marketing decision-making in a digital context.
• You will develop the ability to analyse, evaluate and manage market opportunities in the context of Web 2.0 and prepare for a career in both large and smaller enterprises.
• Apply for King's Business School scholarships of up to 50% tuition fees or 拢10,000 for our full-time postgraduate courses.

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability. The Chartered Institute of Marketing (CIM) has awarded Kings College London a Graduate Gateway against the MSc in Digital Marketing. In order to take this up students must pass the MSc with a mark of 50% or more and send evidence of graduation to the CIM membership.