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Digital Marketing and Analytics MSc

University of Liverpool

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University of Liverpool

Course options

2 options available

  • Qualification

    MSc - Master of Science

  • Location

    Liverpool Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    1 Year

Course summary

This programme will equip you with theoretical and practical knowledge of digital marketing and analytics and provide a solid understanding of digital marketing concepts, trends, and methodologies. Advancements in digital technologies and data analytics are continuously changing the marketing scene. Companies in all sectors employ digital techniques and insights from marketing analytics to build stronger relations with consumers and improve their performance. This increases the demand for skilled marketers who can navigate the digital environment, effectively utilise digital technologies, and make strategic data-driven decisions.Through this programme, you will appreciate the importance of marketing analytics and its role in creating business opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies.In addition to field-specific knowledge, you will receive rigorous training in research methods, data analysis techniques, critical thinking, and the use of analytics toolkits. You will have the opportunity to culminate this learning in your final Dissertation at the end of the programme which may take the form of an academic piece of research of your choosing, or instead be more applied in scope as a lengthier piece of analytical writing connected with direct business outcomes.

Tuition fees

Students living in Hong Kong
(International fees)

拢 30,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Liverpool

University of Liverpool

  • University League Table

    19th

  • Campus address

    University of Liverpool, The Foundation Building, 765 Brownlow Hill, Liverpool, Liverpool, L69 7ZX, England

VIEW PROFILE
Personalised and supported entrance into the UK for international students.
Dedicated 'International Plus' careers offer for international students.
A global community of 280,000 alumni.

Subject rankings

  • Subject ranking

    Computer Science

    31st out of 117 3

    5th out of 87 4

  • Entry standards

    / Max 227
    143 63%

    39th

  • Graduate prospects

    / Max 100
    88.0 88%

    33rd

    25

  • Student satisfaction

    / Max 4
    3.00 75%

    63rd

    1

  • Entry standards

    / Max 204
    156 76%

    14th

  • Graduate prospects

    / Max 100
    90.0 90%

    4th

    26

  • Student satisfaction

    / Max 4
    3.13 78%

    24th

    4

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