大象传媒

The Digital Economy MSc is an interdisciplinary programme that critically analyses how digital technologies are changing the ways we work, transact, and collaborate. The programme aims to approach and analyse the big questions facing global society today. With a global focus on labour, markets, platforms, and institutions, you'll gain a big picture perspective on the transformations being brought about through digital technologies and you'll gain the tools needed to respond to the challenges facing our world.

Key benefits

• Learn from one of the only programmes that focuses on a critical perspective on the digital economy
• Discover the global impact of new technologies, including topics such as emerging digital divides, global labour markets, digital development and its discontents, and digital colonialism
• Gain a detailed understanding of how platforms and other digital technologies are influencing the culture industries.
• Discover how to critically evaluate the strength and value of innovative business models in the private and public sectors.
• Engage with a variety of optional modules that cover subjects including artificial intelligence, social media, digital assets, data journalism.
• Learn from a uniquely interdisciplinary curriculum that combines insights from areas including economics, sociology, anthropology, management.
• Join a Digital Humanities Department thats the largest in the UK and a global leader in researching digital and culture.

This Digital Economy MSc is designed to teach you a solid knowledge and understanding of how digital artefacts are economically unique, how they lead to innovation, transform businesses and economies, and how they impact on broader contemporary society. Youll learn about the main critical and theoretical approaches to the analysis of digital economies from a variety of disciplinary perspectives at macro and micro levels, and discover how to apply this to the management of digital artefacts and to your career. The beginning of this digital economy masters tackles the subject from a micro perspective. The required module will focus on the impact of digital technologies, like open-source software, to discuss their implications on people, communities, companies, and ecosystems. You will consider theories that address commons-based peer production, orders of worth, transaction cost theory, and beyond. At the same time, youll learn how to establish and apply digital initiatives, critically analyse existing innovation strategies, and scrutinise the ethics of digital creation. Topics covered include the significance of digital divides, the social role of digital payments systems, the experience of modern gig work, critical accounts of entrepreneurship, and the construction of legitimacy for novel technologies. The second required module will shift your perspective to the macro and teach a historical, critical and systemic reflection on the digital economy. Youll consider the challenges of rising tech companies and contemplate their political economy when debating major topics. You will be able to discuss topics such as addiction and attention, the regulatory impacts of technologies like generative AI, surveillance capitalism, and data colonialism while exploring the role of power in the digital economy and how new inequalities of power are emerging. By the end, youll be prepared to explain these changes and outline systematic connections across the digital economy as a whole. Thanks to a broad list of interdisciplinary optional modules, you can curate the rest of your Digital Economy MSc learning to specialise in the areas that interest you most. For example, you could choose to learn more about artificial intelligence and its impact on society. Or take a module on digital innovation and the various sources, uses, and impacts of these innovations.