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Business Management with Marketing BA (Hons)

Leeds Beckett University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    City CampusC

  • Study mode

    Full time

  • Start date

    15-SEP-25

  • Duration

    3 Years

Course summary


Discover what it takes to do business on a global scale. You鈥檒l understand how commerce works and how to market effectively by predicting customer behaviour.

Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour.As part of this course, you鈥檒l: - Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas- Learn how to understand the thought processes behind every consumer purchase- Develop sustainable marketing plans through the application of marketing principles, and explore how to do so in a highly competitive and increasingly global environment- Analyse complex and multi-faceted problems from a range of natural, global and political settings to understand business and management behaviour and performance- Explore a variety of marketing concepts, models and theories and relate them to the reality of marketing in practice- Develop acumen in business management so you can oversee finance, economics, accounting and people- Gain the practical experience needed to impress potential employers


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Gain specialist knowledge

What would you do if a rival company launched a cheaper product to compete with yours, or the demand for your product shrank in one part of the world? This course will give you the chance to gain the real-life business and marketing expertise you鈥檒l need to find solutions to this type of question in the workplace. You'll test your marketing skills against simulated challenges in our business simulation suite. Attending workshops and networking events will enable you to start building your professional contacts while you study.


Industry expertise

You鈥檒l learn from expert teaching staff with a wealth of professional experience to share and close working links with the business community.Our Guest Lecture Series means you鈥檒l benefit from business leaders' experience. Past visitors have included the president of the Academy of Marketing, the chief executive of Yorkshire Bank and the editor of Cosmopolitan. To view and register for guest lectures, visit our university events webpage.


Professional recognition

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. We have joined forces with the CIM to give you the opportunity to gain professional qualifications through the CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and with their course content reflected in our own degrees you can be sure you鈥檒l be equipped with the expertise you鈥檒l need for a successful marketing career.


Why study Business Management with Marketing at Leeds Beckett University...

- 95% of students on BA (Hons) Business Management with Marketing were positive about the availability of specialist facilities- Test your marketing skills against simulated challenges in our business simulation suite- Learn from a team that combines academic and professional marketing and business expertise with industry connections- Professionally recognised courseNational Student Survey 2024

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 16,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

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QUALIFICATION TYPE

UCAS Points : 112

A minimum of 72 from two A Levels or equivalent, excluding General Studies.

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University information

Leeds Beckett University

Leeds Beckett University

  • University League Table

    75th

  • Campus address

    Leeds Beckett University, City Campus, Leeds, Leeds, LS1 3HE, England

Leeds Beckett is a global university, with an alumni community of over 250,000 people based in 166 countries around the world.
LBU degrees are available to study in-country in Botswana, China, Hong Kong, Malaysia, Mauritius, Nepal, Singapore and Vietnam.
International students can apply for scholarships and receive in-country application support in China, India, Indonesia, Nigeria, Qatar, and Vietnam.

Subject rankings

  • Subject ranking

    80th out of 122 2

    52nd out of 87 2

  • Entry standards

    / Max 221
    116 53%

    82nd

  • Graduate prospects

    / Max 100
    71.0 71%

    53rd

    6
  • Student satisfaction

    / Max 4
    3.01 75%

    81st

    30
  • Entry standards

    / Max 204
    117 58%

    60th

  • Graduate prospects

    / Max 100
    83.0 83%

    20th

  • Student satisfaction

    / Max 4
    3.18 79%

    17th

    1

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