大象传媒

This course is firmly at the creative end of business and management. We cover all elements of the entrepreneurial process, including creativity, opportunity recognition, sales, finance, entrepreneurial leadership and effective communication. We are a career-focused degree programme that defines entrepreneurship and its practice in relation to society, putting people at its heart.

In an unpredictable world, innovative minds have the edge. Thinking and acting entrepreneurially is as valuable in a large organisation as it is in a new venture. Both leading companies and start-ups must develop new ideas, products and services that create value. That is why they look for graduates with an entrepreneurial mindset, someone comfortable with change and adept at facing new challenges.This degree scheme draws on more than 30 years of experience in teaching entrepreneurship and working with businesses to develop entrepreneurial thinking at all levels of an organisation. Our approach encompasses all elements of the entrepreneurial process, including creativity, opportunity recognition, sales, finance, entrepreneurial leadership and effective communication. It is complemented through a focus on the development of the entrepreneurial self, namely how you see yourself as an entrepreneurial person in your chosen workplace or community context. Practice-based teaching ensures students engage in thinking entrepreneurially and develop new skills. Our wide range of expertise means we include all aspects of entrepreneurship, as well as business model innovation and digital strategies.At a broader level, we ensure students are cognisant of wider societal, environmental, political and economic challenges that are both impacted by and impact on the way we do business. We consider how technology shapes value and supply chains and creates new opportunities, including opportunities arising from major global challenges.

The course shares its first year of studies with our standard BSc Business Management degree, including our introductory entrepreneurship module, meaning that you get the same outstanding foundation in all aspects of business and management. From the second year onwards, you begin to choose your pathway through the programme, crafting a degree to suit your strengths and interests as they evolve throughout your studies. You specialise your studies through deeper learning of different aspects of entrepreneurship. Key to this is our combination of research-led and practice-based experiential teaching, much of which draws on our world-leading Entrepreneurs in Residence programme.In the third year, you will study at a partner university, with recent students studying in Australia, Italy and the USA, amongst other countries. Your year overseas allows you to study modules that are local specialities and to see how entrepreneurship is taught in other contexts. Studying abroad has many advantages, including personal and educational development, experiencing a new culture, and enhanced employability. If you are considering further study, graduate programmes welcome study abroad candidates.Throughout your studies, you will have support from our careers team, with careers coaches working with you from day one to help with internships, placements and graduate employment. We will supply training in CV writing, interview assessment centres and telephone interviews, helping you with your future career ambitions.

Our programme will inspire and motivate you to make change at the same time as building resilience to the many challenges you might face in your career. This degree helps you understand the complexities of the real world and how to do business within it. The skills and knowledge you will learn will