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Business Enterprise & Marketing BA (Hons)

University of Strathclyde

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University of Strathclyde

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    22-SEP-25

  • Duration

    4 Years

Course summary

Study with us

Develop the skills and expertise required to set up your own business and the marketing required by organisations

Gain valuable industry experience in Years 3 and 4, working with placement companies

Learn from the experiences of our guest lecturers who include industrial contacts and alumni

Gain real-world skills, which are valued by employers, through taking part in student competitions in which you will plan and develop a business idea

Why this course?

Business Enterprise is about the creation of wealth, creativity and resourcefulness and exploiting change. This course is designed for students who want to start a new enterprise, those who want to take over the management of an existing business and those who are aiming for leadership positions.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for a variety of marketing and management careers. Youll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Assessment

The majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.

Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.

Careers

Graduates specialising in Business Enterprise develop the skills to set up their own business and the entrepreneurial mindset and business skills required by organisations.

Youll have the potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.

Graduates who specialise in marketing have excellent business awareness, can analyse and present information with good communication skills. They find jobs in the drinks, finance and service sectors with roles including brand manager, media executives and retail buyers.

Tuition fees

Students living in Hong Kong
(International fees)

拢 21,550per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

A level

A level : BBB - ABB

GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered in lieu of English; GCSE Maths 6/B

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University information

University image

University of Strathclyde

University of Strathclyde

  • University League Table

    32nd

  • Campus address

    University of Strathclyde, McCance Building, 16 Richmond Street, Glasgow, Glasgow, City Of, G1 1XQ, Scotland

VIEW PROFILE
Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    Business & Management Stu

    16th out of 122 1

    12th out of 87 3

  • Entry standards

    / Max 221
    212 96%

    2nd

  • Graduate prospects

    / Max 100
    82.0 82%

    19th

    10

  • Student satisfaction

    / Max 4
    3.14 78%

    36th

    24

  • Entry standards

    / Max 204
    204 100%

    1st

  • Graduate prospects

    / Max 100
    82.0 82%

    26th

    18

  • Student satisfaction

    / Max 4
    3.10 77%

    33rd

    20

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