大象传媒

Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • Hong Kong
Please select so we can show the most relevant content.

LIVING IN

  • Hong Kong
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from Hong Kong living in Hong Kong interested in Undergraduate courses

Business and Marketing BA (Hons)

University of Hertfordshire

Add to favourites
University of Hertfordshire
UCAS CODE: NN1M

Course options

3 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary

Course overview

Get the game-changing expertise and insight you need to create, position and grow a brand. Learn the principles of business with a core of marketing expertise - a potent combination.

Even though it's important to understand the theory well, what really matters is how it can be applied in the real world. Get the information, tools, and resources you need to understand what successful marketing means for modern businesses of all sizes.

Discover how successful companies handle key issues like sustainable development and business ethics, and how they embrace technology and manage teams.

Acquire specialist marketing skills including content creation, market research, consumer behaviour, branding and digital marketing with the marketing core in this course.

Develop a host of valuable, sought-after professional skills such as communication, creativity, problem solving, collaboration and analysis to enhance your job prospects.

Embrace the opportunity to work with local businesses and communities on live projects, and also on a placement.

"Through a range of marketing tasks, including the creation of external campaigns, the design of two industry magazines and the promotion of virtual events, I have furthered my creative and technical skills. I am so grateful to have secured a graduate role, and I am excited to continue working for such a fantastic company鈥� (Aisling Whelan, 2023).

Professional accreditations

The Chartered Institute of Marketing (CIM)
The University of Hertfordshire Business School is one of four strategic University CIM partners in the UK and commended study centre for successive years, providing access to additional marketing learning opportunities.

You are eligible to study for Chartered Institute of Marketing (CIM) qualifications both at university and after you graduate.

Benefit from our strong commercial and professional relationships including the CIM, which gives access to their regional marketing club, and annual pitch competition.

Your future career

Careers in marketing that look at its application to business development are popular with Business and Marketing graduates. Shaping the future of business with marketing led initiatives, 90% of students go on to work and/or study (Graduate Outcomes, 2018-2020).

Possible roles of employment include:

  • Digital marketing specialist
  • Web consultant
  • Marketing and business development
  • Brand marketing executive
  • Marketing manager
  • Advertising account manager

Join an impressive graduate network who have gone both agency and client side, into organisations such as Amazon, Canon, Debenhams Ottoway, BBC and Barclays, as well as various agencies in London and the UK.

In addition to attracting customers, marketing also provides valuable information to upper management, which aids in strategic planning and better decision making. You'll walk away from this course with valuable, transferable expertise in marketing, strategy, and marketing communications.

Application deadline

29 January

Tuition fees

Students living in Hong Kong
(International fees)

拢 15,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Hertfordshire

University of Hertfordshire

  • University League Table

    84th

  • Campus address

    University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England

VIEW PROFILE

Subject rankings

  • Subject ranking

    Business & Management Stu

    82nd out of 122 1

    53rd out of 87 5

  • Entry standards

    / Max 221
    116 52%

    82nd

  • Graduate prospects

    / Max 100
    59.0 59%

    94th

    7

  • Student satisfaction

    / Max 4
    3.23 81%

    17th

    22

  • Entry standards

    / Max 204
    113 55%

    69th

  • Graduate prospects

    / Max 100
    81.0 81%

    31st

    13

  • Student satisfaction

    / Max 4
    3.07 77%

    43rd

    19

Suggested courses

University of Bedfordshire
NEARBY

Business Management with Human Resource BSc (Hons)

University of Bedfordshire

University league table

University of Plymouth
SIMILAR RANKING

Marketing with Foundation Year BSc (Hons)

University of Plymouth

Marketing league table

52
University of Bath
MOST VIEWED

Management with Marketing with work placement BSc (Hons)

University of Bath

University league table

8

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!