大象传媒

This course equips students with the agile, reflexive and critical thinking skills which are vital for success in modern organisations.

Why choose this course?

Business Analytics, which is shaping todays businesses in dramatic ways, is the process of gathering, analysing and making business decisions from big data, the vast amount of data now widely available. Businesses today use analytics to inform strategy, gain competitive advantage, and improve business decision making. Analysing such data can help improve efficiency, reduce costs, improve asset use, provide real-time logistics management and much more.

This MSc in Business Analytics aims to prepare students to take a leading role in the areas of business analytics and business management. This practical and practice-based programme equips students with the agile, reflexive and critical thinking skills which are vital for success in modern organisations. The programme is based around the two core themes of data analytics and business management. Students will explore how new disciplines centred around business analytics, business intelligence, and big data can be applied throughout the strategic and functional areas of business. The course gives students an immersive experience which will result in a thorough understanding of the challenges and opportunities faced by organisations in the 21st century.

This MSc Business Analytics has high-quality blended learning support and access to excellent learning facilities. Students will be able to use prior experience and certificated learning to gain credits against the programme. Entrepreneurship and reflexive thinking skills are at the heart of this general business management programme. The course is designed to allow students to develop an awareness of modern business practices through practical activities. These activities equip students with an holistic understanding of the impact of data, business intelligence, and business analytics-related issues on organisational business operations, management, and strategy.

What's unique about this course?

• On this course students will acquire core business skills through case studies, online activities, and live projects.
• The programme develops the theme of business analytics by focusing on business intelligence, big data, data mining, informatics and data visualisation.

What happens on the course?

The MSc Business Analytics is an internationally recognised postgraduate qualification for professionals who wish to expand and develop their skills and knowledge in the area of business analytics, business intelligence and big data, whilst supporting this knowledge with a firm grounding in business management.

This exciting and innovative Business Analytics programme seeks to bridge the gap between business and data science. This programme prepares students to fully understand how new disciplines, techniques, and approaches based upon big data, business intelligence, and business analytics can improve a businesss operational efficiencies. The course is designed to develop each students understanding of operational decision making, and how it can inform and direct business strategy. The programme is designed for students who want to embark on an in-depth study of how business analytics, business intelligence and big data can be applied throughout a business and to develop analysis and evaluation skills that can be applied to real-world situations.

The programme develops the theme of business analytics by focusing on business intelligence, big data, data mining, informatics and data visualisation. This is then supported by a second theme focusing on business management, developing knowledge of key business functions and their relationship with the wider strategic environment.